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We take you through the design aspects of the TCL X11L
For more than two decades, Purity has helped shape the language of high-end interiors in the UAE
LEMA's brand identity evolves with the creative direction of A++ Group
The Cut arrives at IF HUB, offering a new perspective on kitchen design through its focus on materiality, craftsmanship and sensory experiences
This year, we celebrate the interior designers, architects and product designers from the region – from emerging talent to the visionaries and global firms with local presence. We uncover their latest projects and what drew them to the profession.
Read identity magazine's July-August 2026 edition on ISSUU or grab your copy
identity celebrated the id50 with IF HUB at their showroom
id most wanted for July/August 2026
Bold, tactile pieces with raw material honesty
We honor these product designers as part of the id50.
Where There is Uns by Joud Malhas and Rachel Antoun
Bang & Olufsen was founded in a farmhouse in Struer, Denmark, where Peter Bang and Svend Olufsen were united by a singular belief: that technology should be as beautiful as it is functional
Objects where geometry, texture, and colour meet in harmony
This new, refined lounge showcases spectacular Dubai skyline views with style
Bruno Gomes, Director, Concept Design Department, Dewan Architects + Engineers
Shazad Azam, Founder and Chief Operating Officer, International Design Associates (IDA)
Kerem Cengiz, Managing Director, LWK+ PARTNERS, Middle East
Samer Charara, Director and Studio Chair, Woods Bagot
Jason Burnside, Managing Director, Godwin Austen Johnson (GAJ)
Meet Ignacio Gomez, Global Design Principal, Aedas
Meet the global firms with local presence that form a part of this year's id50
Sleek and clean, the Minimalistic series applies restraint in its design.
The German kitchen studio discusses why restraint, not statement, is the harder thing to achieve and what that means for the architects and designers it works with.
Inspired by a Japanese ryokan, Studio Munge completes Canada’s first Nobu hotel
Set a stone’s throw away from Hyde Park, the Six Senses London has wellness at its heart
This home in Mumbai, India is an ode to Italian design