Inspired by volcanic eruptions, The Floor Is Lava rugs feature irregular shapes, bold colours, and a molten-like texture that energises any space. Hand-tufted from premium New Zealand wool and tencel, they combine durability, depth, and contemporary style, turning floors into striking, dynamic design statements.
Marco Maximus, Design Director, KEANE
Meet Michael Magill, Global Design Lead and Managing Director, RSP Dubai
For more than two decades, Purity has helped shape the language of high-end interiors in the UAE
Bruno Gomes, Director, Concept Design Department, Dewan Architects + Engineers
Shazad Azam, Founder and Chief Operating Officer, International Design Associates (IDA)
Kerem Cengiz, Managing Director, LWK+ PARTNERS, Middle East
Samer Charara, Director and Studio Chair, Woods Bagot
Jason Burnside, Managing Director, Godwin Austen Johnson (GAJ)
Meet Ignacio Gomez, Global Design Principal, Aedas
LEMA's brand identity evolves with the creative direction of A++ Group
identity celebrated the id50 with IF HUB at their showroom
id most wanted for July/August 2026
