Product Design – id50 2026

KAMEH, Designer

In a world where visibility is constant and privacy increasingly elusive, KAMEH values anonymity as the ultimate form of expression. They remain faceless as a gesture of liberation, to allow the focus to rest fully on the pieces, their story, and the emotions they evoke. By removing the markers of identity, KAMEH invites viewers to encounter each object without bias, free to interpret its form and meaning on their own terms. This anonymity preserves the purity of the vision and ensures the work remains faithful to the artist’s mission: to create timeless, functional art that speaks universally, beyond the face of its maker.

Their latest collection, KAMEH 0.6 transforms a mineral flower of the desert, the desert into furniture that is both sculptural and contemplative. The collection bridges the distance between landscape and domestic space. My tipping point came quietly – in 2021, while I was working on my own apartment,” shares the artist. “I thought I was creating a home, but in reality, something was being awakened in me. I began to understand that an object could be more than a function, more than a surface, more than something placed in a room. It could hold a feeling. It could carry silence. It could become a memory in physical form. That was the moment I stopped seeing furniture as furniture. I began to see it as a language – a way to speak without words, to translate emotion into material, to give shape to something invisible. I realised I wanted to create pieces that did not simply serve the body but stayed with the soul.”

Nada Debs, Designer and Creative Director

Nada Debs is an award-winning designer of Levantine origin, based between Beirut, Dubai, and Kobe. Trained in interior architecture at the Rhode Island School of Design, she works across disciplines, creating spaces and objects that merge craftsmanship with emotional resonance.

Raised in Japan and shaped by a life across cultures, she approaches craft as a way to reconnect with her Arab heritage while fostering dialog between traditions. Her practice is guided by the belief that geometry and the human hand act as universal languages, carrying memory and meaning across time and place.

As Creative Director of her eponymous studio, Debs advances a philosophy she calls ‘Handmade & Heartmade,’ where design balances precision and intuition, and objects are shaped as much by emotion as by form. She collaborates with cultural institutions and global brands alike, positioning craft within a contemporary, international context.

“The turning point came when I moved to the Levant after living abroad for most of my life,” shares Debs. “I was searching for a connection to my roots, and craft became the bridge. As I visited workshops and met artisans across Lebanon and Syria, I was struck by the pride, skill, and passion embedded in their work. Coming from Japan, I naturally viewed these traditions through a different lens, and I became fascinated by the possibility of creating a dialogue between Japanese minimalism and Middle Eastern craftsmanship. That exploration has shaped my work ever since.”