Odelia Mathews, Author at identity

Studio 971 Relaunches Its Sheikh Zayed Showroom

The showroom reopens as a refined, contemporary destination celebrating Italian craftsmanship, innovation, and timeless design.

How Eywa’s design execution is both challenging and exceptional

Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project

Highlights of Cairo Design Week 2025

Art, architecture, and culture shaped up this year's Cairo Design Week.

Design

Design Dialogues with Ideal Standard x Villeroy & Boch

During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.

Design

In photos: Winners at the identity Design Awards 2025

Presenting the winners of 2025 identity Design Awards.

Design Dialogues with Ideal Standard x Villeroy & Boch

During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.

In photos: Winners at the identity Design Awards 2025

Presenting the winners of 2025 identity Design Awards.

The Latest

Making Space

This book reclaims the narrative of women in interior design

The Choreographer of Letters

Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art

A Home Away from Home

This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty

Editor’s Pick

Where Design Meets Experience

Fady Friberg has created a space that unites more than 70 brands under one roof, fostering community connection while delivering an experience unlike any other

Read ‘The Winner’s Issue’ – Note from the editor

Read the December issue now.

The Art of the Outdoors

The Edra Standard Outdoor sofa redefines outdoor living through design that feels, connects and endures

Interiors

Design Take: China Tang Dubai

Heritage aesthetics redefined through scale, texture, and vision.

A Modern Haven

Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage

Winner’s Panel with IF Hub

identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.

Asterite by Roula Salamoun

Capturing a moment of natural order, Asterite gathers elemental fragments into a grounded formation.

Design

Dubai Design Week: A Retrospective

The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.

Past Reveals Future

Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire

Crafting Heritage: David and Nicolas on Abu Dhabi’s Equestrian Spaces

Inside the philosophy, collaboration, and vision behind the Equestrian Library and Saddle Workshop.

Contemporary Sensibilities, Historical Context

Mario Tsai takes us behind the making of his iconic piece – the Pagoda

Nebras Aljoaib Unveils a Passage Between Light and Stone

Between raw stone and responsive light, Riyadh steps into a space shaped by memory and momentum.

Alserkal x Design Miami: A Cultural Bridge for Collectible Design

Alserkal and Design Miami announce one of a kind collaboration.

Design Focus

Things to Covet

Here are some unique pieces and home accessories that can add a refined touch to your home

Design Focus

On Building to Last

We interview selected architects and interior designers to talk about balancing permanence and progress across their projects

Design Focus

The interiors of the Backstage Hotel in Stockholm, Sweden echo the feeling of being behind the scenes at a great performance – rich in texture, layered in story and always with music in the background

Architecture