The Art of Wellness

Technogym, a global leader brand in fitness, wellness and sport, is collaborating with the prestigious publishing house Assouline to present The Art of Wellness. This photographic volume celebrates Technogym’s design, as well as the vision of a brand that has transformed the functional concept of fitness into an emotional experience, making its products true objects of art, leveraging science and digital innovation.

Over 30 years ago, in an industry dominated by the stereotypes of fitness and bodybuilding, Technogym created a totally new vision for wellness with roots in the Italian culture – more specifically, in the Roman’s ‘healthy mind in healthy body’ concept. If fitness means looking good, wellness means feeling good. 

In line with this vision, The Art of Wellness is not just a book, but a work of art that blends aesthetics and innovation with the Technogym culture of wellness in which design, sustainability and technology meet to motivate people to move more and more often and, consequently, to promote individual and collective health. 

Founded by Nerio Alessandri at the age of 22 in his home garage, Technogym has evolved from a modest start-up to a global leader in fitness, sport and health. Today Technogym is the reference brand of the best athletes and celebrities around the world, and over 70 million people train every day on its products in the most prestigious fitness centres, clubs, hotels and medical centres, as well as in the world’s most beautiful private homes. The book takes the reader on this extraordinary journey through the history of the brand, thanks to a selection of images that capture the soul of Technogym and of the people and events that have defined its path of continuous innovation.

Paired with a compelling narrative by journalist Joel Stein, readers will be able to take a rare, behind-the-scenes look at the unique appeal that has made Technogym a symbol of excellence in fitness and wellness.