Design Dialogues with Ideal Standard x Villeroy & Boch
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Team identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality, especially those with a focus on health and wellness. The concept of sustainability as a checklist was discussed by the panel, which included: Constantin von Boch, Head of Sales A&D Europe, Villeroy & Boch Group; Diane Thorsen, Hospitality and Design Director at Gensler; and Henrique Dias, Hospitality Director at DLR Group.
We also explored how, while materiality, touch, colour and functional performance have always been fundamental, sustainability has now become a leading driver of product development. This shift has also transformed the way products are developed, tested and adapted for different global markets, each of which now has unique certification requirements. One of the strongest themes running through the panel was the need for sustainability to move past ‘box-ticking’ and become a deeply embedded design ethos.
Watch the video below:
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