Read ‘The Winner’s Issue’ – Note from the editor

As we wind down toward the end of the year, it’s only natural to look back at all we’ve accomplished. Last month, the identity Design Awards took place at W Dubai – The Palm, and it was such a lovely reminder of why we do what we do. The warmth and ingenuity of the industry never fails to inspire; and celebrating the best of the best was a very special moment for us at team identity. Our sincere gratitude goes to our sponsors for helping us bring the awards to life with immersive, experiential settings that our guests genuinely loved. You can catch a glimpse of the glamorous night and view the esteemed winners and highly commended on pages 40-63.

In this issue, we also take a retrospective look at our presence during Downtown Design and Dubai Design Week. With the wonderful weather upon us here in Dubai, our design focus turns to outdoor living, offering fresh inspiration for reimagining the terraces, balconies and other open-air spaces we’re all eager to enjoy. And ahead of us gathering with loved ones during the festive season, we’ve curated touches of interior inspiration to look forward to as well.

Our cover story shines a spotlight on IF Hub, the visionary concept created by entrepreneur Fady Friberg. Bringing together more than 70 international brands under one roof, the space on Umm Suqeim Street is fast becoming a must-visit destination for the industry – fostering community, championing design and delivering an experience unlike any other. 

On a personal note, this season holds even more meaning for me, as my husband and I prepare to welcome a new member of our family. Looking ahead with excitement and gratitude, I’m reminded of the beauty of new beginnings – both in life and in design.

As we close out the year, we wish you a wonderful festive season and a bright, inspiring start to the new year ahead.

Read the e-issue here.