Read ‘Designing the Future’ – Note from the editor
Read identity magazine's January 2025 edition on ISSUU or grab your copy
With each new year comes a renewed sense of promise and renewal. For architects and designers, however, the future holds an even greater challenge: envisioning and creating the next space. How does one design for the future? In this issue, we explore this concept and what lies ahead for the visionaries shaping our environments.
On the cover is the remarkable Pallavi Dean, founder of Dubai-based Roar, which has made a significant contribution to the industry for more than 12 years. Born and raised in Sharjah, UAE, Pallavi has recently expanded her studio’s presence to Saudi Arabia. For the cover shoot, we knew we wanted to pay homage to Pallavi’s connection with Sharjah. Dean suggested Mleiha, reflecting her love for the desert. Inspired by themes of flow and reflections, we sought to capture the designer’s dynamic essence. In our feature on page 22, she opens up about her journey, sharing insights into how financial acumen fuels creative freedom and revealing her cleverly coined ‘10 C’s’ of success.
identity is also thrilled to be a media partner at this year’s highly anticipated Maison&Objet in Paris, France. With its theme of Sur/Reality, the event promises new design innovation and discoveries. From 16 to 20 January 2025, we’ll bring you highlights from the fair, sharing stories that connect the Middle East’s design narrative with a global audience, and vice versa. Follow our social media on @identityae for updates.
In this issue we also explore what’s new in home décor and spotlight the technological innovations shaping the industry, with Gensler’s insightful design forecast offering a fascinating glimpse into the latest trends and innovations.
Here’s to designing a future full of possibilities.
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An Integrated Approach
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Read Shaping Destinations in Design – Note from the editor
Read identity magazine's June 2026 edition on ISSUU or grab your copy