The Next Phase of Growth

The design industry across the MENA region and globally is evolving rapidly, and with that comes a growing need for studios to operate with scalability, operational clarity, and long-term vision.

Over the past few months, XBD Collective has been actively strengthening its leadership team while continuing to expand its regional presence, including its well-established office in India, plans for a new office in Cairo, and a growing portfolio of projects across the region and wider international markets.

Joining XBD Collective as Executive Director at this stage was particularly interesting to me because the company is entering an important phase of growth and transformation. Beyond expanding geographically, there is a strong focus on building a more structured, corporate-minded design environment capable of supporting long-term development across multiple sectors and markets.

The Metropolitan Tower, Lagos, Nigeria

Founded in 2015, XBD Collective has grown into a multidisciplinary consultancy of more than 100 designers and technical professionals operating across architecture, interior design, landscape, and master planning. The company’s growth reflects a wider shift happening across the industry itself, where clients increasingly expect studios to think beyond individual disciplines and deliver projects with stronger integration between design quality, technical delivery, operational thinking, and commercial performance.

Throughout my career across international firms and large-scale developments within the MENA region and international markets, I have always believed that successful growth in design must be supported by both creative ambition and operational discipline. As projects become increasingly complex, design studios are required to think not only creatively, but strategically, balancing lifestyle, market relevance, long-term investment value, and construction feasibility simultaneously.

Private Villa F91, Palm Jumeirah

Dubai continues to play a significant role in shaping this momentum. The city has created an environment where ambition, speed, and opportunity continue to attract international talent and investment, while also pushing design companies to evolve quickly in response to changing market expectations. In many ways, it remains one of the most dynamic environments globally for architecture, interiors, hospitality, and development.

The planned expansion into Cairo represents an exciting next step for XBD Collective. Egypt has an extraordinary cultural and architectural legacy, but it is also experiencing significant transformation and investment across hospitality, residential, mixed-use, and commercial sectors. Establishing a presence there will allow the company to engage more directly with both local opportunities and the broader regional market.

At XBD Collective, together with the Founder and Leadership team, we are focused on building a company that combines design quality with strong operational foundations and long-term regional growth. For me personally, this next chapter is not simply about expansion in scale, but about helping shape a design practice capable of remaining adaptive, internationally competitive, and relevant for the future.