Read the ‘New Generations’ issue – Note from the editor

Fresh from Milan Design Week, team identity returned home inspired. Innovation was truly celebrated, and the exhibits ranged from theatrical to thoughtful. The democratisation of design has never been more evident, and we were happy to witness this firsthand. While the sheer scale of showcases and immersive installations was at times overwhelming, we hope to have captured and shared some of the most compelling discoveries across Milan with you. We share the highlights within these pages in addition to some interesting launches that took place. 

Last month, we also hosted a panel in collaboration with GLAZE Granite & Marble, bringing together industry experts to discuss the current geopolitical landscape, its impact on the sector, and how to rise above it. We have recapped the key insights in this issue. You can also watch the full panel on our Youtube channel @identityae. 

What we value most is the spirit of collaboration, reflected throughout these pages. A standout example lies in our cover story with HMA Living. HMA living has collaborated with award-winning architect Shaun Killa and Turri to develop LUNA – a sofa collection influenced by the phases of the moon that debuted during Milan Design Week. 

Community is another theme that also resonates deeply with us. In this issue, we also turn our attention to spaces that matter that serves everyone from skateboarders to nature enthusiasts. 

This month, identity will be exploring Casa Decor 2026 in Madrid, Spain. Stay tuned to our social channels
@identityae for more design inspiration. 

Enjoy the issue.

Read the issue here