Collaboration, Craftsmanship and Cultural Dialogue

Celebrating Turri’s 100-year anniversary, HMA Living by Al Shamsi helped facilitate a landmark collaboration with Killa Design for a collection called LŪNA. Inspired by the phasing of the moon and its quiet orbital presence, LŪNA explores how light and shadow redefine perception. This design collaboration has been established for the first time through HMA Living by Al Shamsi – a brand dedicated to curating and delivering the finest Italian brands in furniture, kitchens, wardrobes, lighting, outdoor living, and bespoke interiors. With over 70 years of heritage, the company work closely with architects, interior designers, contractors, and developers to provide complete FF&E solutions for premium and luxury spaces across both residential and commercial projects. 

“We believe the Middle East is moving from being a market of consumption to a place of contribution,” shares Maryam Raeisi, the Managing Director of HMA Living, reflecting on the partnership. Melding Killa’s futuristic outlook and a legacy of craftsmanship through Turri, the design philosophy evolved through a dialogue between the cultures of the UAE and Italy. “The starting point was not a product, but a reflection,” shares Luca Mazza, Design Director & Head of the Lighting Division at HMA Living. “For many years, design was primarily imported. Today, there is a growing ecosystem of architects and designers who are shaping a very specific and recognisable language, one that is rooted in this region but speaks internationally. Our vision at HMA Living is to position ourselves within this shift,” shares Raeisi. Acting beyond their role as a local distributor, the brand is keen on establishing their presence as curators and development partners that work between designers, manufacturers, and clients. “From our perspective, the strength of this partnership lies in the balance between innovation, craftsmanship, and a shared commitment to excellence,” shares Andrea Turri, CEO of Turri. “We would like to acknowledge HMA’s key role in initiating and shaping this collaboration, acting as a vital link between the parties and ensuring a seamless and productive process. Their contribution has been instrumental in translating a shared vision into a tangible and successful result.” 

Shaun Killa, Founder of Killa Design

”The phasing of the moon is a quiet reminder that form can remain constant while perception continually evolves“

On being asked what made the company decide on Shaun Killa, Mazza shares, “At HMA Living, we spend a significant amount of time observing how people actually live in this region: the scale of spaces, the way hospitality is experienced, the balance between formal and informal living.” Seeing an opportunity to translate these observations, the firm worked into reinterpreting this into a design language that was contextualised rather than merely inserted. “The dialogue with Killa Design started from this premise,” shares Mazza. Shaun Killa and his firm Killa Design are considered a leading force in the region’s architectural industry. From Jumeirah Marsa Al Arab to the Museum of the Future, the firm has worked on several award-winning projects and employs up to 120 people. “Working with HMA was defined by a shared vision and strong alignment from the outset, which allowed the collaboration to evolve naturally into a cohesive and beautifully crafted collection,” shares Shaun Killa, Founder of Killa Design. “Killa and his team’s architectural sculptural approach felt connected to the context and naturally aligned with the way the company sees design evolving in the Middle East,” shares Mazza. “Bringing Turri into the conversation added the depth of craftsmanship and manufacturing expertise needed to give this vision a tangible form.” Acting as a cultural and market bridge between Italy and the UAE, HMA Living contributed to the project’s development from its earliest stages, translating regional lifestyles, spatial rituals, and client expectations into the design conversation. “The collaboration started as a conversation between context, design vision, and production, rather than as a commercial initiative,” shares Raeisi. “The process was highly collaborative and, in many ways, unconventional,” adds Erika Martino, Sales Director of HMA Living. “Rather than selecting from an existing catalogue, we worked alongside Killa Design and Turri from the early stages, contributing insights coming directly from our projects, clients, and daily interactions with the market. This included everything from proportions and modularity to material combinations and the way the piece would be used in real spaces. Killa Design approached the collection almost architecturally, starting from form, flow, and spatial relationships,” shares Martino. “From there, Turri translated this vision into a product through its craftsmanship, refining details, materials, and construction.” 

When asked about HMA Living’s involvement in the collaboration outside introductions, Martino shares, “Our role was to continuously bring the conversation back to context, ensuring that the collection would not only be visually strong, but also relevant to how people live and interact in this region. The result is not just a sofa, but a system of elements – modular seating, armchairs, tables, and rug – conceived as a complete living composition.” Shaped through Turri’s artisanal mastery of luxury materials and meticulous attention to detail, which characterises every piece they create, the design balances dualities: structure and softness, strength, and comfort. Every curve is crafted to provide both support and a sense of embrace. Formed from four interlocking elements and a complementary armchair, the sofa creates a natural sense of flow and gathering. Its continuous silhouette gives it architectural clarity, while pebble-like side tables inspired by the moon’s textured surface, ground the composition with tactile contrast. The sofa is conceived as a spatial experience. “The phasing of the moon is a quiet reminder that form can remain constant while perception continually evolves,” says Shaun Killa, Founder of Killa Design. “With LŪNA, we were inspired by that relationship between permanence and light, how shadow reveals, conceals and reshapes what we see. The geometry of the sofa reflects this idea: a continuous form that feels different from every angle. It’s about creating something timeless, where craftsmanship, movement, and emotion exist in balance.” The sofa reflects Killa Design’s belief that design should evoke emotion and encourage connection. The result is a timeless composition where architecture and movement converge in a refined, sculptural form. The global preview of LŪNA took place during Milan Design Week 2026 at Turri’s showroom in Via Borgospesso, where the piece was unveiled through an immersive installation curated in collaboration with Killa Design and HMA Living.

Following its Milan debut, the collection is officially being launched in Dubai at the HMA Living by Al Shamsi showroom in Jumeirah, opening weeks after the global fair, positioning the city as the final stage of a design journey that bridges Italian manufacturing heritage with Middle Eastern contemporary living.