Copyright © 2025 Motivate Media Group. All rights reserved.
The company becomes the region's largest stockist of Ethnicraft, the Belgian brand known for sustainable solid wood furniture.
Loom Collection,a leading boutique retail and online store for contemporary furniture and home décor in the UAE has introduced Ethnicraft to its offerings. Known globally for its legacy of craftsmanship and sustainable practices, Ethnicraft enriches Loom Collection’s portfolio, aligning seamlessly with its mission to deliver durable and meaningful pieces that elevate living spaces.
Founded over 25 years ago in Antwerp by Benoit Loos and Philippe Delaisse, Ethnicraft has earned a reputation for creating furniture that harmonizes form, function, and premium materials. Each piece is designed to age gracefully, becoming an integral part of a home’s evolving story. “Ethnicraft shares our passion for pieces that feel real and last a lifetime. Working with them means we’re bringing more than just beautiful furniture into people’s homes—we’re offering a chance to connect with something honest, responsibly made, and designed to be treasured for years. It’s about helping our customers shape spaces that tell a meaningful story, one that’s rooted in respect for craft, materials, and the world around us,” shares Rozina Stefan, Co-Founder of Loom Collection.
Osso counter stool
From dining tables, coffee tables, and side tables to sofas, armchairs, and lounge chairs, the collection encompasses furniture that enhances every aspect of a home. Customers can also explore bed frames, sideboards, cabinets, and a variety of elegantly crafted chairs. This diverse range enables homeowners to style their spaces with Ethnicraft’s signature timeless appeal, combining functionality and elegance in every room.
Bok chair
Ethnicraft’s philosophy revolves around timeless design, responsible sourcing, and repairability. Each piece is crafted from sustainably sourced solid wood, embodying a “buy once, keep forever” ethos that resonates with eco-conscious consumers. The brand extends the life of its furniture by offering spare parts, ensuring repairability and minimizing waste. Furthermore, Ethnicraft prioritizes social responsibility by collaborating with skilled artisans worldwide. With production facilities in Serbia, Indonesia, Vietnam, and Malaysia, the brand maintains rigorous standards for quality, ethical practices, and environmental stewardship, supporting local craftsmanship and preserving traditions globally.
As the largest stockist in the Middle East, Loom Collection invites design enthusiasts to explore Ethnicraft’s collection in-store and online.
Collectus Studio infuses a distinct design aesthetic in each space at this residence in Dubai
Newfo showcases a composed beauty
We interview Amel Chabbi, Conservation Section Head, Department of Culture and Tourism - Abu Dhabi on the evolution of the International Course on Earthen Architecture Conservation (EAC) program and its learnings.
An exclusive panel held in collaboration with Casamia at the Salone del Mobile.Milano 2025.
The modularity of Webb helps shed a new light on spaces
Designed by Liu Hong of Y&J Design, this six-story residence in Shanghai balances function, emotion and immersive experience
We take a closer look at the Tom Dixon and Articolo brands stocked at Huda Lighting
We interview Mette Degn-Christensen, Director of Downtown Design on the fair’s inaugural Riyadh edition
With a new 800-square-metre location on Dubai’s Jumeirah Beach Road, Aati strengthens its position as the Middle East’s definitive destination for luxury interiors.
The new releases by the brand at Euroluce 2025 blend technology and aesthetics
VVD kitchen by Vincent Van Duysen evolves with elevated detail
A work surface by Häcker Kitchen can help transcend boundaries in your space