Close

‘Sportmax, 50 Years of Fashion’ by Luke Leitch

Edited by Olivier Saillard, published by Assouline

Achille Maramotti founded Max Mara in 1951, and in 1969 the fashion entrepreneur launched Sportmax, defined by its tailoring and experimentation. The brand was initially inspired by American sportswear and the spirit of the Swinging Sixties in London.

Sportmax’s iconic pieces include flowing dresses, trench coats and leather garments, as well as knitwear, with special patterns and finishes. Graphic colours, pleating and ‘unbound’ tailoring are other design signatures.

This new book shows how the brand evolved season by season and constantly focused on research to develop advanced textiles technologies while holding true to the roots of its Italian manufacturing traditions.

Campaign images by photographers ranging from Sarah Moon to Peter Lindbergh, as well as Inez van Lamsweerde and Vinoodh Matadin, Mert & Marcus and David Sims, are included.

In 1983 Laura Lusuardi left the brand in the hands of Grazia Malagoli, who is still its Fashion Director. Malagoli comments: “We began to work with graduates fresh out of the Royal College of London because we wanted a young, fresh influence in designing the collection. Sportmax is a creative incubator, in which the design sensitivity of new talents is aligned to the company’s textiles know-how.”

‘Sportmax, 50 Years of Fashion’ by Luke Leitch
Edited by Olivier Saillard, published by Assouline

The Latest

Step inside Al Huzaifa Design Studio’s latest project

The studio has announced the completion of a bespoke holiday villa project in Fujairah.

A Sculptural Ode to the Sea

Designed by Killa Design, this bold architectural statement captures the spirit of superyachts and sustainability, and the evolution of Dubai’s coastline

Elevate Your Reading Space

Assouline’s new objects and home fragrances collection are an ideal complement to your reading rituals

All Aboard

What it will be like aboard the world’s largest residential yacht, the ULYSSIA?

Inside The Charleston

A tribute to Galle Fort’s complex heritage, The Charleston blends Art Deco elegance with Sri Lankan artistry and Bawa-infused modernism

buddha bar dubai marina

Design Take: Buddha Bar

We unveil the story behind the iconic design of the much-loved Buddha Bar in Grosvenor House.

A Layered Narrative

An Edwardian home in London becomes a serene gallery of culture, craft and contemporary design

A Brand Symphony

Kader Mithani, CEO of Casamia, and Gian Luca Gessi, CEO of Gessi, reflect on the partnership between the two brands

The Art of Wellness

Kintsugi in Abu Dhabi, situated in a seven-storey villa, offers the ultimate zen retreat

Design Take: Inside the Royal Suite at Jumeirah Al Naseem

With sweeping views of the ocean and Burj Al Arab, this two bedroom royal suite offers a lush stay.

Elevated Living

Designed by La Bottega Interiors, this penthouse at the Delano Dubai echoes soft minimalism

Quiet Luxury

Studio SuCo transforms a villa in Dubailand into a refined home