Close

Read ‘The Power Issue’ – Note from the editor

This month, we celebrate the interior designers, architects and product designers from the region on our radar; from emerging talent to the visionaries and the global firms with local presence.

Editor's note - The Power Issue - February 2025

When I set out to curate the id50 this year for our milestone 250th issue, my goal was not to merely shine a spotlight on the most influential figures in the A+D industry but to delve into the philosophies that drive them. In speaking with these accomplished individuals whose work has already garnered widespread acclaim, I was interested in their past accolades, but more curious about their aspirations. What dream projects still spark their imagination? What challenges would they embrace if given the chance to shape their ideal vision? 

This inquiry was driven by a dual purpose. First, I wanted identity to play its role in celebrating the incredible talent thriving in this region. Second, I wanted to highlight the foresight it takes to be a designer in today’s ever-evolving world. By capturing these dreams on paper, I hope they might resonate with the right entities who could help bring them to life. After all, designers aren’t just shaping spaces; they’re shaping societies, responding to the complexities of our time with ideas that are as thoughtful as they are transformative. 

In this context, ‘power’ takes on a different meaning. It’s not about dominance or individual gain, which so often accompany the word, but about the ability to serve communities and create meaningful, enduring connections. This issue is special for this reason as well. On our website throughout this month, you’ll find candid conversations with the individuals on this year’s id50 list – leaders who are not only creative powerhouses but also mentors and role models for the next generation of design professionals. These insights reveal what drives them, what challenges them and what keeps their passion alive. 

Beyond the id50, this issue also brings you a curated selection of great projects, from a stunning Palm Jumeirah home to a characterful apartment in Beirut. We also dive into the growing trend of nostalgia in design and explore luxury design as a focus.

In a world overwhelmed with information, perhaps this issue can help make sense of it all – offering you a curated look at the people, ideas and projects that truly matter. Together, we celebrate those that dare to dream. 

Read our February 2025 issue here.

On the cover: Citadel of Cairo: Seat of Design Power for Gemma Ceramics designed by Dar Arafa Architecture as part of Cairo Design Week. Photo Credit: Nour El Refai

The Latest

Design Take: Inside the Royal Suite at Jumeirah Al Naseem

With sweeping views of the ocean and Burj Al Arab, this two bedroom royal suite offers a lush stay.

Elevated Living

Designed by La Bottega Interiors, this penthouse at the Delano Dubai echoes soft minimalism

Quiet Luxury

Studio SuCo transforms a villa in Dubailand into a refined home

Contrasting Textures

Located in Al Barari and designed by BONE Studio, this home provides both openness and intimacy through the unique use of materials

Stillness, Form and Function

Yasmin Farahmandy of Y Design Interior has designed a home for a creative from the film industry

From Private to Public

How ELE Interior is reshaping hospitality and commercial spaces around the world – while staying unmistakably itself

A collaborative design journey

A Life By Design (ALBD) Group and Condor Developers have collaborated on some standout spaces in Dubai

Ahmed Bukhash podcast

New Episode: In Design With: Ahmed Bukhash

Watch the latest episode on In Design With.

Highlights of the Biennale Architettura 2025

We shine a light on the pavilions from the Arab world at the Venice Architecture Biennale, on display until Sunday 23 November 2025

Read ‘Bold Design’ – Note from the editor – July/August 2025

Read identity magazine's July/August 2025 edition on ISSUU or grab your copy at the newsstands.

Things to Covet

Elevate your spaces with a pop of colour through these unique pieces

Designing Spaces with Purpose and Passion

We interview Andrea Savage from A Life By Design – Living & Branding on creating aesthetically beautiful and deeply functional spaces