identity to host panel at Salone del Mobile.Milano 2025

identity is proud to announce that it will host an exclusive panel at the Porro exhibit at Salone del Mobile.Milano, featuring Aneesha Rai, Editor of identity, alongside Maria Porro, President of Salone del Mobile.Milano and Marketing & Communications Director at Porro and several A+D industry stalwarts from the GCC.

Panel Discussion: Striking a Balance – When Modularity Meets Hyperpersonalisation

The conversation will delve into the evolving relationship between modularity and hyperpersonalisation in design, exploring how architects and designers navigate flexibility and bespoke solutions in contemporary spaces.

Meet the Esteemed Panelists:

• Maria Porro – President of Salone del Mobile.Milano and Marketing & Communications Director at Porro
• Iman Abuljadayel – Founder, In-Detail Design Center
• Jonathan Ashmore – Founding Principal, ANARCHITECT
• Noora Al Awar – Creative Director, Studio d04
• Sawsan Haber – Founder, Dipiugi Interiors

Moderated by: Aneesha Rai, Editor of identity

Date: 11th April
Time: 9:00 AM
Location: Porro Exhibit (Hall 11 / Stand D15-E18), Fiera Milano Rho, Milan, Italy

Attendees will be invited to observe the panel, with exclusive access to visit the fair during pre-opening hours, followed by a light breakfast hosted by Porro. This is a unique opportunity to experience the exhibits in a more intimate setting before the public opening. This exclusive event presents an unparalleled opportunity to gain insights from leading voices in architecture and design, engage in meaningful discussions, and witness groundbreaking innovations firsthand at Salone del Mobile.Milano. This partnership was made possible thanks to Casamia.