A new era of luxury interiors

For over 70 years, the Al Shamsi family has built a legacy of excellence, shaping the landscape of luxury living in the UAE. HMA Living by Al Shamsi is the next chapter in this journey; an evolution that redefines interiors with a curation of the world’s most distinguished brands and an unparalleled commitment to craftsmanship and innovation.

HMA stands for Hamad Majid Ali Al Shamsi, honouring three generations: the founder, the visionary who expanded it, and the future, led by Ali Al Shamsi, the CEO. Under Ali’s leadership, the company is not just keeping pace with Dubai’s transformation; but shaping it by bringing the world’s most exclusive brands and a new level of personalised service. Dubai is already home to extraordinary architecture and prestigious brands, but HMA Living introduces something beyond luxury, it introduces a new way of experiencing interiors. The company has curated an exceptional portfolio, including MisuraEmme and Modulnova; elevating homes beyond ownership into truly immersive living experiences. At HMA Living, a house isn’t just a possession, it’s a place to live, feel, and experience.

A Legacy of Italian Craftsmanship

Palo Alto free wardrobe by MisuraEmme

Among the brands the company proudly showcases, MisuraEmme stands as a beacon of fine Italian craftsmanship, sophisticated aesthetics, and avant-garde innovation. Established in 1902, MisuraEmme has spent over a century perfecting its wardrobes, modular systems, and bespoke furniture solutions, redefining contemporary luxury. Now exclusively available at HMA Living, MisuraEmme introduces its celebrated Made in Italy prestige to the UAE, offering designs that seamlessly integrate into exquisite, high-end interiors. “Our presence in the UAE is an important confirmation of our ability to combine design, quality craftsmanship, and innovation in a demanding and sophisticated market. The UAE is a global hub for high-end architecture and design, and we are proud to contribute with furniture solutions created for exclusive and refined environments.” shares Ottaviano Borgonovo, Owner, MisuraEmme.

Rose sofa

Pushing the boundaries of contemporary design, Modulnova offers an architectural approach to modern kitchens and interiors, where precision, material innovation, and technical mastery define its collections. The brand’s latest creation, ART, is an exquisite blend of sculptural aesthetics, natural elements, and refined craftsmanship. Made of Exclusive Appennino Marble stoneware finish and handcrafted Classic Walnut wood, ART is a statement of timeless elegance and ground-breaking design. With ART, Modulnova reaffirms its dedication to pushing the boundaries of creativity, forging a deep connection between materiality and contemporary design. This collection reflects a vision of the modern home—where architecture, light, and craftsmanship come together in a harmonious living space.

As part of this vision, a new exclusive premium showroom is set to open soon, offering an expansive and immersive experience where the finest materials, intricate detailing, and cutting-edge design solutions converge. This flagship space will be more than just a showroom—it will be a hub for creativity, craftsmanship, and innovation, allowing homeowners and designers to explore, envision, and experience the future of luxury interiors.

HMA Living goes beyond being a retailer; they consider themselves partners in design, offering bespoke solutions from concept to completion. As a fresh addition to the luxury interiors market, HMA Living by Al Shamsi stands as a testament to exquisite design, transcendent craftsmanship, and an unwavering commitment to excellence. www.hmaliving.com