Copyright © 2026 Motivate Media Group. All rights reserved.
Fluid forms, innovation and culture fuse together at this architectural gem in Seoul, designed by Zaha Hadid Architects
Dongdaemun Design Plaza (DDP) stands as a monumental architectural and design achievement in the heart of Seoul, South Korea, masterfully conceived by the late, acclaimed architect Zaha Hadid and her design firm, Zaha Hadid Architects. As a symbol of Seoul’s dedication to innovation, creativity and forward-thinking design, DDP transcends conventional architectural norms, embodying a harmonious blend of form, function and sustainability.

Photography by Virgile Simon Bertrand
DDP is a tour de force of contemporary design, characterised by its fluid, curvilinear forms and futuristic aesthetic. The structure’s seamless integration with its surrounding landscape creates a sense of continuity and fluidity, blurring the boundaries between interior and exterior spaces. This fluidity is accentuated by the plaza’s undulating roofscape, which serves as an expansive public park, offering panoramic views of the cityscape and providing a tranquil retreat amidst the urban hustle and bustle.

Photography by Virgile Simon Bertrand
The design of DDP is not merely aesthetically adventurous; it is also inherently sustainable, incorporating a range of eco-friendly materials and innovative technologies that minimise energy consumption and environmental impact. From its energy-efficient lighting systems to its rainwater harvesting capabilities, DDP exemplifies a holistic approach to sustainable architecture, setting new standards for environmentally conscious design.

Photography by Virgile Simon Bertrand
ARCHITECT:
ZAHA HADID ARCHITECTS (ZHA)
DESIGN: Zaha Hadid with Patrik Schumacher
ZHA PROJECT LEADER: Eddie Can Chiu-Fai
ZHA PROJECT MANAGERS: Craig Kiner and Charles Walker
ZHA PROJECT TEAM:
Kaloyan Erevinov, Hooman Talebi, Matthew Wong, Martin Self, Carlos S. Martinez, Camiel
Weijenberg, Florian Goscheff, Maaike Hawinkels, Aditya Chandra, Andy Chang, Arianna Russo,
Ayat Fadaifard, Josias Hamid, Shuojiong Zhang, Natalie Koerner, Jae Yoon Lee, Federico
Rossi, John Klein, Chikara Inamura, Alan Lu
ZHA COMPETITION TEAM:
Kaloyan Erevinov, Paloma Gormley, Hee Seung Lee, Kelly Lee, Andres Madrid, Deniz Manisali,
Kevin McClellan, Claus Voigtmann, Maurits Fennis.
LOCAL ARCHITECT:
Samoo Architects & Engineers (Seoul, Korea)
LOCAL CONSULTANTS:
STRUCTURE: Postech
MECHANICAL: Samoo Mechanical Consulting (SMC)
ELECTRICAL AND TELCOM: Samoo TEC
FAÇADE: Mac M&C
CIVIL: Saegil Engineering & Consulting
LANDSCAPE: Dong Sim Won
FIRE: Korean Fire Protection Engineering
LIGHTING: Huel Lighting Design
QUANTITY SURVEY: Kyoung Won
CULTURAL ASSET: Josun
ACOUSTIC: OSD
NOISE / VIBRATION: RMS Technology
ENERGY ANALYTICS: Daeil ENC
MAINTENANCE: Doall CMC
ENVIRONMENTAL IMPACT: Soosung Engineering
PLANNING PERMISSION: Sewon P&D
INTERNATIONAL CONSULTANTS:
STRUCTURE/M.E.P.F. Services/LIGHTING/ACOUSTIC: ARUP Engineers (London, U.K.)
LANDSCAPE: Gross Max (Edinburgh, U.K.)
FAÇADE: Group 5F (Basel,Switzerland)
GEOMETRY: Evolute (Vienna, Austria)
QUANTITY SURVEY: Davis Langdon & Everest (London, U.K.)
Read more features on architecture here.
Emirati founded and owned interior design studio Lodge completes two distinct majlises
Porada’s Ortensia was showcased at Salone del Mobile 2026, demonstrating the company’s expertise with wood
We interview the founders of the collectible design house in an exclusive interview prior to their launch
Luca Vigliero, XBD Collective’s new Executive Director shares exciting developments for the studio’s expansion
We take you through the finest showcases at the exhibition in collaboration with the Spanish Institute for Foreign Trade (ICEX)
Art has the power to illuminate histories and tell human stories across time and geography. At the newly opened Black Gold Museum in Riyadh, Saudi Arabia, it does just that
At DLR Group, collaboration across teams is key. We speak to Henrique Dias, Principal and Middle East Hospitality and Mixed-Use Director, and Vaida Buchrotaite, Principal and International Interior Design and Operations Director, on how the group shapes hospitality projects across the region
The UAE design-and-build studio delivers a Japanese-inspired coworking destination at Reem Mall, spanning 22,000 sq ft
Chattels&More explores the timeless elegance of wood in its latest collection
The brand's latest Laser Evo offers over a million design options.
Read identity magazine's June 2026 edition on ISSUU or grab your copy
The brand continues the evolution of the Vario cooling Expressive series with 11 new refrigeration models