Loro Piana Interiors presents the 2024 collection

A diverse range of colours, materials, weaves and textures have always made up the sumptuous Loro Piana Interiors textile palette: to ensure unbounded creativity and offer the means to indulge imagination without limits, the Maison is in perpetual pursuit of new elements, drawing on a century of expertise and continuous dialogue with clients. So, over the years, the textiles have been made available for bespoke services dedicated to throws, blankets, cushions and rugs, all in a vast range of sizes, colours and trims that can be mixed and matched in original ways.

Starting this season, the classic bespoke services are joined by new opportunities for personalisation focusing on the bedroom, the table, the bath and the spa zone. The colours draw on the classic Loro Piana Interiors palette, tempered with delicate watercolour ones and enhanced by patterns that reflect the Maison’s innate style. For example, there are tablecloths, placemats, runners and napkins in linen to adorn with embroidery, openwork and contrasting edging. For the bath, waffle-weave and chenille sablé fabrics in cotton with a touch of cashmere to make them extra-soft and cosy, in new colours and stripes. For the bedroom, a wide range of sheets, pillowcases and duvet covers in organic cotton and linen, and in cotton and cashmere to go with the queen-size cashmere blanket in natural tones and edged with a choice of cashmere chevron ribbon. For the floor, the Sils rug in New Zealand wool, hand-woven on looms to custom sizes in various colour combinations and three patterns.

“The expansion of our bespoke services lets us create complete, inimitable interior decoration projects, spaces that say something about us in every room with a harmonious language made up of materials, colours and elegance,” explains Francesco Pergamo, Director of the Loro Piana Interiors division. “The foundation of our collections is always the textiles, the hallmark of our excellence. For 2024, with a view towards personalisation, we’re focusing on the finest linens and cottons, and of course wherever possible a touch of cashmere, which is the essence of our DNA.” 

For 2024 there are also new offerings in terms of textiles themselves, targeted to complement the ample existing range. Pure cashmere is transformed into a warm-toned, cosy Tweed for exclusive upholstery; wool and linen blend broadcloths are ideal for curtains or upholstery; and hemp is combined with cotton and jute in a pleasantly nubbly textile. Cotton velvet in 23 shades completes the range.

And finally, the outdoor fabrics in Trevira®, perfectly flameproof and weather-resistant, all made with high percentages of recycled fibres, in stripes, solid colours and textured surfaces. 

“Keeping faithful to our “spirit of service”, this year we’ve intentionally concentrated on completing the range of high-performance fabrics, which are also versatile in terms of textures and weights, size, composition and performance, while never failing to offer inimitable sensory experiences that speak volumes about us and our know-how,” Pergamo concludes.

In Paris, Loro Piana Interiors welcomes guests to the store and showroom in Rue Furstemberg 7, and – by appointment only – to the captivating temporary space in Rue des Saints Pères.

Photography – Mattia Aquila