fbpx
ArtNewsSustainability

Swedish tree hugging

IKEA ‘hugs’ Festival City trees.

As part of the Dubai Home Festival, IKEA is symbolically hugging the trees outside its Dubai Festival City Mall store. The Swedish home-furnishing retailer believes that even small changes can make a big difference.

To promote this idea, they have wrapped the trees with sustainable, eco-friendly fabrics in an effort to create a better everyday life for all.

Leave a Reply