Shining a spotlight on the ID Awards 2023 shortlist: Nadine Afify of Casamia

identity in collaboration with Casamia shines a spotlight on the candidates shortlisted for Emerging Designer of the Year at identity Design Awards 2023.

Nadine Afify with an Era chairNadine Afify with an Era chair

A conversation with Nadine Afify Lead Interior Designer of Forsite Creative

How long have you been working in the industry and what sectors (if any) do you specialize in?

I have been working in the industry for seven years. I have experience in hospitality, residential and F&B but I specialize in F&B, high end restaurants, beach clubs, bars and more.

What are some of your key achievements from the past year? (both personal and professional)

On a professional note: The past year 3 of my favourite restaurants, which I have poured my heart and soul into have open their doors to the public. On a personal note: the past year I was nominated for the young interior designer of the year MENA for another event, and I am now also nominated for Identity’s emerging designer of the year.

What are some of the key learnings you received being part of the industry that you did not know before you joined?

Joining this industry, I have learned how to think outside the box and how to creatively design with a wider perspective that doesn’t not only understand the design but can satisfy the guest experience too.

Any specific projects (completed) you would have liked to have been part of?

I would have loved to be a part of the design of Mimi Kakushi, I love the concept, the design, the food and even the design of the menu.

Who do you consider as a mentor in your career space?

A few years ago, I learned that to excel, one must keep an open mind, allowing inspiration and learning from those around us. I don’t have a single mentor, but I embrace the opportunity to learn from my environment, conduct my own studies, and research independently.

What branches of design would you like to explore next?

After visiting universal studios earlier this year, I would love to one day explore a career in set design, where you create designs for movies and series.

In two lines, what’s your take on the current design industry?

The current design industry is the most creative and flourishing industry to date, it is always staying on top of emerging trends and finding ways to make the impossible possible.

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