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Read identity magazine's July/August 2024 edition on ISSUU or grab your copy
What does being bold mean to you?
In this issue, we journey across various disciplines, from interior design to architecture and various design practices that are bold not only in their final outputs, but through their inspirations and processes too. As you flip the pages, you will find different iterations of these ideas – like how Natalia Ortega from Spain is seeking Emirati materials to use in her practice, or how Gio Bressana brings ancient fresco techniques to modern living.
On our cover, we are thrilled to spotlight Rim Guirari and Thomas Castagnet, the founders of Mustard & Linen for this issue as they commemorate the 10th anniversary of their brand. The duo brings a perfect blend of bold and earthy to their projects; creating spaces that are as functional as they are aesthetically striking. We also celebrate the unveiling of their new headquarters on Saadiyat Island. This space not only exemplifies the brand’s design ethos but also sets a new benchmark for creative work environments.
In our interiors section, we delve into Onda, a unique ‘replenishment bar’ by Bone Studio, a luxurious Burj Khalifa penthouse by Etereo Design that plays with a variety of eclectic colours and textures, a coastal luxury penthouse by Abboud Malak of Studio M, and Eliza House by WALA, where black is truly, bold.
Our design focus this month is on walls, floors and surfaces. These elements are often the unsung heroes of design, providing the foundation and context for our living and working environments. We explore the latest brands, trends, materials and techniques that are transforming these essential aspects of interior design.
We are also excited to announce that in early August, we will be opening submissions for the identity Design Awards 2024. The criteria for the design awards will seek to reward design excellence, originality, sustainability and aesthetics in the MENA region. We look forward to receiving your entries!
From innovative workspaces and architectural marvels to inspiring interiors, let’s celebrate the transformative potential of design in all ways.
Read the July/August 2024 ‘Bold Design’ issue online here.
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Mohamad Chehab, the general manager of Trend Group Middle East talks about the group's involvement in the Red Sea Projects
APE Grupo brings Spanish expertise to the Middle East with a flagship showroom designed for visionaries
Influenced by Art Deco design, Supreme by TREDEX now features a striking Matt Bourbon finish
Our cover features Gaggenau, a brand that embodies design for the truly discerning.
Sarita Handa and Kristina Zanic Consultants announce the launch of DEEBAJ, a special-edition textile collection that reinterprets the rich cultural heritage of Saudi Arabia through the artistry of Indian craftsmanship.
Inspired by the philosophy of GABA tea, fermented without air or light, Studio Meshary AlNassar translated this concept into an interior that is hidden, intimate, and layered with sensory detail.
ClayArk opens an expanded showroom showcasing their expansion into sanitary ware
California sunshine and French country charm meet in this 510-square metre house with a dream pool cabana and peaceful garden
Nature-inspired meets future-ready for these sustainable pieces
In the heart of Cairo, an old lecture hall at Ain Shams University turns into a theatre
In Dubai’s ever-evolving real estate landscape, this approach has earned Vedra a reputation for integrity and attention to detail
Designsmith is bringing two award-winning residences to life by ISTO