Open for business: Downtown Design
12 finds from old + new friends at DXBDW's commercial trade fair.
Downtown Design has officially opened its doors in d3! We’re celebrating the official launch by taking a quick spin through 12 brands returning and debuting at the region’s largest commercial design fair. With over 175 exhibitors – from faucets, to kitchens, to lighting and furnishings -there’s something for everyone.
Latest works and collections will be brought to the fair by brands exhibiting for the first time; AlShaya Enterprises, Arper by Jalapeno Trading, Artemide, Baxter, Cappelini, Cassina, Diesel Living, Frato, Gandia Blasco, Leyla Uluhanli, Manfredi Style, Normann Copenhagen, Puiforcat, and Villeroy + Boch.
Key returning brands including Bernhardt, Bomma, cc-tapis, Herman Miller, Marset, Matteo Brioni, Meridiani, Moroso, and THG Paris will return to present their new ranges at the fair’s biggest showcase to date.
For more about their new Downtown Editions, take a look at our interview with Fair Director, Rue Kothari.
And stay tuned to id for more coverage of its special brand launches, installations, and talks throughout the week!
The Latest
The Edge of Calm
This home in Dubai Hills Estate balances sculptural minimalism with everyday ease
In conversation with Karine Obegi and Mauro Nastri
We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
An interview with Huda Lighting at Downtown Design
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
Downtown Design Returns to Riyadh in 2026
The fair will run its second edition at JAX District
Design Dialogues with KOHLER
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
Design Dialogues with Ideal Standard x Villeroy & Boch
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
A Touch of Luxury
Here’s how you can bring both sophistication and style to every room
Outdoor Living, Redefined
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
NOMAD Opens Its Doors in Abu Dhabi’s Iconic Terminal 1
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
In photos: Winners at the identity Design Awards 2025
Presenting the winners of 2025 identity Design Awards.
Identity Design Awards 2025 – Winner’s List
Here are the winners of the identity design awards 2025
Hogg’s Hollow
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth