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With a new 800-square-metre location on Dubai’s Jumeirah Beach Road, Aati strengthens its position as the Middle East’s definitive destination for luxury interiors.
Al Tayer Insignia has launched of Aati Jumeirah, an expansive flagship store that marks a pivotal moment in the brand’s legacy. Situated on Dubai’s iconic Jumeirah Beach Road, the new locationamplifies Aati’s presence in the region. Since its founding in 1981, Aati has earned its reputation as the home of luxury interiors. With over 40 years of experience, Aati continues to shape refined living spaces across the UAE and beyond.


Spanning 800 square metres, the flagship offers a greater retail experience for its clients. Meticulously curated, the space is immersive, intuitive, and deeply personal. Aati Jumeirah presents a carefully selected portfolio of international design powerhouses, including Minotti, Dolce&Gabbana Casa, Roberto Cavalli Home Interiors, Ligne Roset, Rugiano, and Vittoria Frigerio, each synonymous with craftsmanship, innovation, and heritage.
Aati also offers an end-to-end interior design service, crafted to meet the unique visions of its clients. From residential to commercial projects, the new flagship offers personalised consultations with Aati’s in-house experts—inviting customers to co-create spaces that are beautiful, functional, and reflective of individual lifestyles. The design services at Aati Jumeirah encompass interior design consultations both in-store and on-site, moodboards, curtains, fabrics and wallpaper, upholstery and fabric advisory and furniture curation and spatial planning.
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