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identity.ae
Launched in the summer of 2018, identity.ae is the digital arm of identity magazine, the Middle East’s leading magazine dedicated to contemporary design, architecture, interiors, lifestyle, and property.
From its headquarters in Dubai, the website will provide interesting and inspirational local and international news and features on all aspects of design from home interiors to industrial innovations and much more.
identity.ae is just one of the many id brand extensions that includes the annual identity Design Awards programme, as well as co-hosted design talks and events in collaboration with major design brands and book publishing.
identity magazine
A Motivate publication launched in 2002, identity has been an avid supporter and advocate for region’s growth via design initiatives and economic development as a global design destination.
Now in its 23rd year, identity magazine is the region’s preferred monthly niche publication. Professional, pioneering, professional and world-class, identity features unbiased and independent editorial content providing inspirational ideas and cutting-edge concepts from the design capitals of the world.
identity is an essential publication for architecture, interiors, design, and property professionals, as well as design-conscious consumers and students.
Over the coming months, more exciting new additions will be made to the id portfolio. Follow us on Instagram, LinkedIn, Facebook, and YouTube for more details.

The team
Obaid Humaid Al Tayer
Ian Fairservice
Anthony Milne
Aneesha Rai
Olga Petroff
Vibha Monteiro
Sharmine Khan
Joelle Albeaino
Firoz Kaladi
Jennifer Copley, Karine Monié, Max Tuttle, Laura Cherrie Beaney

Inspired by Japanese tea rooms and street stalls, the space invites pause, dialogue, and cultural reflection in the heart of Dubai Design District
Inspired by the sea and pearls, the Dubai Museum of Art becomes a floating ode to the city’s heritage and its boundless artistic ambition.
Designlab Experience turns iconic spaces into living narratives of Emirati culture, luxury, and craftsmanship.
Nakhla symbolises resilience, prosperity and a deep connection to the land
IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.
Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel
Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.
Brush and Switch by Sans Souci bend light in unexpected ways
We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that speaks the language of material honesty, exceptional craftsmanship, visionary design, and local identity.
This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale
Here are snippets from the evening.