Copyright © 2025 Motivate Media Group. All rights reserved.
Niche is located in Dubai's ICD Brookfield Place and designed to connect young professionals
Roar‘s latest project is a playful co-working and social space for young professionals featuring neutral tones, swiveling doors and plenty of flexible and adaptable spaces to suit various working and gathering scenarios.
Niche is located on the ground floor of the Foster + Partners-designed ICD Brookfield Place, between the entrance of the new The Arts Club Dubai and the Gate Avenue retail zone, and hosts a number of functions, from workshops tp art pop-ups and wellness sessions.
An open-plan co-working area is set alongside individual bar-style seating with a private boardroom and custom-made foldaway amphitheatre designed for talks and lectures.
“The brief was to create a space that would be a magnet for a diverse group of people and where professionals from the offices would interact with artists, musicians, yogis and psychology professors,” Pallavi Dean, founder and dreative rirector of Roar, explains.
“To achieve this, we created a flexible space that could morph to suit the activity, easily converting from a co-working space with shared long tables to individual work on stand-up desks, from a closed meeting room to a group collaboration.
“But as soon as you clear away the tables, you have an open space for a meditation class, yoga workshop or social activity – promoting wellness was a key part of the brief. And to accommodate talks and presentations, we designed a fold-out amphitheatre where people can watch and learn.”
The 125m2 space features furniture from brands such as Pedrali, Infiniti Design and Brunner, as well as lighting by Light Link. BSH wallpaper has been used for the walls while the flooring includes carpets by Modulyss Carpet as well as Greenhawk concrete effect vinyl floors. The custom-joinery and fit-out was completed by ISG and Noaf Interiors.
“We want ICD Brookfield Place to be much more than just another office block – we also want it to be a vibrant social and cultural hub. The magic happens when the creative and corporate worlds collide, and Niche is an important part of that,” Ben McGregor, Investment director at ICD Brookfield Place, comments.
Photography by: Oculis Project
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
A Collection Where Flow Meets Form
Here's a breakdown of the 21 categories we have for this year's identity Design Awards.
How Vedra, a Boutique Project Development Consultancy is Redefining Development in the UAE
Here's how you can become a landlord and live in your property at the same time.
Lulie Fisher Design Studio Completes a Penthouse in the Intercontinental Dubai Marina
Designed by acclaimed studio Verhaal, KIRA is inspired by the Lunaria plant.
OBMI and Katara Hospitality breathe new life into a 1920s royal residence, balancing heritage and modern luxury on the eucalyptus-clad slopes of Tangiers, Morocco.
Japanese craft meets contemporary design at Kiyoshi designed by Mahsa Gholizadeh
The Design Residency programme 2025 also coincides with the Year of Handicrafts as designated by the Saudi Arabian Ministry of Culture.
The interiors of the Backstage Hotel in Stockholm, Sweden echo the feeling of being behind the scenes at a great performance – rich in texture, layered in story and always with music in the background
Intimate, artistic and unforgettable, The Mellah Hotel is nestled in the heart of Marrakech's ancient medina, just steps from the magnificent Bahia Palace.