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This month, we celebrate the interior designers, architects and product designers from the region on our radar; from emerging talent to the visionaries and the global firms with local presence.
When I set out to curate the id50 this year for our milestone 250th issue, my goal was not to merely shine a spotlight on the most influential figures in the A+D industry but to delve into the philosophies that drive them. In speaking with these accomplished individuals whose work has already garnered widespread acclaim, I was interested in their past accolades, but more curious about their aspirations. What dream projects still spark their imagination? What challenges would they embrace if given the chance to shape their ideal vision?
This inquiry was driven by a dual purpose. First, I wanted identity to play its role in celebrating the incredible talent thriving in this region. Second, I wanted to highlight the foresight it takes to be a designer in today’s ever-evolving world. By capturing these dreams on paper, I hope they might resonate with the right entities who could help bring them to life. After all, designers aren’t just shaping spaces; they’re shaping societies, responding to the complexities of our time with ideas that are as thoughtful as they are transformative.

In this context, ‘power’ takes on a different meaning. It’s not about dominance or individual gain, which so often accompany the word, but about the ability to serve communities and create meaningful, enduring connections. This issue is special for this reason as well. On our website throughout this month, you’ll find candid conversations with the individuals on this year’s id50 list – leaders who are not only creative powerhouses but also mentors and role models for the next generation of design professionals. These insights reveal what drives them, what challenges them and what keeps their passion alive.

Beyond the id50, this issue also brings you a curated selection of great projects, from a stunning Palm Jumeirah home to a characterful apartment in Beirut. We also dive into the growing trend of nostalgia in design and explore luxury design as a focus.

In a world overwhelmed with information, perhaps this issue can help make sense of it all – offering you a curated look at the people, ideas and projects that truly matter. Together, we celebrate those that dare to dream.
Read our February 2025 issue here.
On the cover: Citadel of Cairo: Seat of Design Power for Gemma Ceramics designed by Dar Arafa Architecture as part of Cairo Design Week. Photo Credit: Nour El Refai
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world