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Read identity magazine's January 2025 edition on ISSUU or grab your copy
With each new year comes a renewed sense of promise and renewal. For architects and designers, however, the future holds an even greater challenge: envisioning and creating the next space. How does one design for the future? In this issue, we explore this concept and what lies ahead for the visionaries shaping our environments.
On the cover is the remarkable Pallavi Dean, founder of Dubai-based Roar, which has made a significant contribution to the industry for more than 12 years. Born and raised in Sharjah, UAE, Pallavi has recently expanded her studio’s presence to Saudi Arabia. For the cover shoot, we knew we wanted to pay homage to Pallavi’s connection with Sharjah. Dean suggested Mleiha, reflecting her love for the desert. Inspired by themes of flow and reflections, we sought to capture the designer’s dynamic essence. In our feature on page 22, she opens up about her journey, sharing insights into how financial acumen fuels creative freedom and revealing her cleverly coined ‘10 C’s’ of success.
identity is also thrilled to be a media partner at this year’s highly anticipated Maison&Objet in Paris, France. With its theme of Sur/Reality, the event promises new design innovation and discoveries. From 16 to 20 January 2025, we’ll bring you highlights from the fair, sharing stories that connect the Middle East’s design narrative with a global audience, and vice versa. Follow our social media on @identityae for updates.
In this issue we also explore what’s new in home décor and spotlight the technological innovations shaping the industry, with Gensler’s insightful design forecast offering a fascinating glimpse into the latest trends and innovations.
Here’s to designing a future full of possibilities.
Mohamad Chehab, the general manager of Trend Group Middle East talks about the group's involvement in the Red Sea Projects
APE Grupo brings Spanish expertise to the Middle East with a flagship showroom designed for visionaries
Influenced by Art Deco design, Supreme by TREDEX now features a striking Matt Bourbon finish
Our cover features Gaggenau, a brand that embodies design for the truly discerning.
Sarita Handa and Kristina Zanic Consultants announce the launch of DEEBAJ, a special-edition textile collection that reinterprets the rich cultural heritage of Saudi Arabia through the artistry of Indian craftsmanship.
Inspired by the philosophy of GABA tea, fermented without air or light, Studio Meshary AlNassar translated this concept into an interior that is hidden, intimate, and layered with sensory detail.
ClayArk opens an expanded showroom showcasing their expansion into sanitary ware
California sunshine and French country charm meet in this 510-square metre house with a dream pool cabana and peaceful garden
Nature-inspired meets future-ready for these sustainable pieces
In the heart of Cairo, an old lecture hall at Ain Shams University turns into a theatre
In Dubai’s ever-evolving real estate landscape, this approach has earned Vedra a reputation for integrity and attention to detail
Designsmith is bringing two award-winning residences to life by ISTO