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Read identity magazine's January 2025 edition on ISSUU or grab your copy
With each new year comes a renewed sense of promise and renewal. For architects and designers, however, the future holds an even greater challenge: envisioning and creating the next space. How does one design for the future? In this issue, we explore this concept and what lies ahead for the visionaries shaping our environments.
On the cover is the remarkable Pallavi Dean, founder of Dubai-based Roar, which has made a significant contribution to the industry for more than 12 years. Born and raised in Sharjah, UAE, Pallavi has recently expanded her studio’s presence to Saudi Arabia. For the cover shoot, we knew we wanted to pay homage to Pallavi’s connection with Sharjah. Dean suggested Mleiha, reflecting her love for the desert. Inspired by themes of flow and reflections, we sought to capture the designer’s dynamic essence. In our feature on page 22, she opens up about her journey, sharing insights into how financial acumen fuels creative freedom and revealing her cleverly coined ‘10 C’s’ of success.
identity is also thrilled to be a media partner at this year’s highly anticipated Maison&Objet in Paris, France. With its theme of Sur/Reality, the event promises new design innovation and discoveries. From 16 to 20 January 2025, we’ll bring you highlights from the fair, sharing stories that connect the Middle East’s design narrative with a global audience, and vice versa. Follow our social media on @identityae for updates.
In this issue we also explore what’s new in home décor and spotlight the technological innovations shaping the industry, with Gensler’s insightful design forecast offering a fascinating glimpse into the latest trends and innovations.
Here’s to designing a future full of possibilities.
Tomorrowland, the world-renowned music festival, has collaborated with designer Dieter Vander Velpen and Ethnicraft through its architecture and design studio, Great Library Studio, to create a contemporary Art Nouveau furniture collection
Giorgio Armani and RAK Properties launch the first Armani-branded villas in the world
Here are the current and upcoming design-led museums in the UAE that you should know about
Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025
Access our submissions link, criteria, deadlines, and checklist here.
Soft pastels, natural materials and artistic craftmanship take centre stage at Villa Miraé
Here are the bold and statement pieces that caught our eye this month
Tucked away in the Andalusian countryside near Gaucín, a small town located between Marbella and Gibraltar, Cortijo Genesis in Spain has recently been renovated by Victoria-Maria Geyer
Interior designer Juliette Spencer of Atelier RO revives a storied pre-war apartment on Manhattan’s Upper East Side with an elegant fusion of New York structure and French soul.
Designed by Barcelona-based studio El Equipo Creativo, the newly renovated Kimpton Los Monteros hotel in Marbella, Spain is deeply inspired by Marbella’s rich landscape and cultural heritage.
Roar has recently designed a new office for a global consulting firm that boldly reimagines the UAE's landscapes and cultural heritage into a workplace
“No one does colour quite like Caroline Stanbury,” shares Kate Instone, Founder and Creative Director of Blush International