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Read identity magazine's January 2025 edition on ISSUU or grab your copy
With each new year comes a renewed sense of promise and renewal. For architects and designers, however, the future holds an even greater challenge: envisioning and creating the next space. How does one design for the future? In this issue, we explore this concept and what lies ahead for the visionaries shaping our environments.
On the cover is the remarkable Pallavi Dean, founder of Dubai-based Roar, which has made a significant contribution to the industry for more than 12 years. Born and raised in Sharjah, UAE, Pallavi has recently expanded her studio’s presence to Saudi Arabia. For the cover shoot, we knew we wanted to pay homage to Pallavi’s connection with Sharjah. Dean suggested Mleiha, reflecting her love for the desert. Inspired by themes of flow and reflections, we sought to capture the designer’s dynamic essence. In our feature on page 22, she opens up about her journey, sharing insights into how financial acumen fuels creative freedom and revealing her cleverly coined ‘10 C’s’ of success.
identity is also thrilled to be a media partner at this year’s highly anticipated Maison&Objet in Paris, France. With its theme of Sur/Reality, the event promises new design innovation and discoveries. From 16 to 20 January 2025, we’ll bring you highlights from the fair, sharing stories that connect the Middle East’s design narrative with a global audience, and vice versa. Follow our social media on @identityae for updates.
In this issue we also explore what’s new in home décor and spotlight the technological innovations shaping the industry, with Gensler’s insightful design forecast offering a fascinating glimpse into the latest trends and innovations.
Here’s to designing a future full of possibilities.
The project combines both commercial office spaces and industrial warehouses
Paul McClean and Michael Webb explore the art of liveable modernism in their latest Rizzoli book
Kettal’s Pavilion H blends aesthetics and functionality
Held in partnership with Saudi Arabia’s Architecture and Design Commission of the Ministry of Culture, the fair will take place at JAX District from 20-23 May.
Baituti Home develops Zuha Island’s most inspiring design projects
Versace Home announces the grand opening of its boutique at Dubai Mall Zabeel
Designed by Aline Asmar d’Amman, the Dream of the Desert train seamlessly blends modern elegance with the rich heritage of Saudi Arabia
OBEGI Home designs a breathtaking mansion on Jumeirah Bay Island through thoughtful curation and bespoke elements
The strategic partnership officially signed during Milan Design Week, will enable collaboration, knowledge sharing, industry networking, and joint initiatives.
This Dubai Hills villa by MWM Studio integrates comfort, functionality and refined aesthetics
Bespoke design and a strong curatorial process define this duplex at The Lana Residences, Dorchester Collection in Dubai
Step into Revolver designed by Yasmine Farahmandy of Y Design Interior.