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Three products the id team are looking at.
Having invented the rattan stick home diffuser in 1990, Culti Milano has now created a new way to perfume a space. Its (refillable) Scented Granules can be spread around the home, in an elegant canvas pillow, and modulated in intensity as well as mixed with other Culti Milano fragrances to create discreet and original scents. Available in five fragrances, Aramara is a bitter orange citrus blend with bergamot, cardamom and sandalwood notes. The aromatic Mareminerale brings a reinvigorating freshness and combines the appeal of sea, lymph and mineral musk notes. The enveloping floral Tessuto relies on bergamot, with the addition of cassis leaves and cotton flowers, finishing with jasmine notes. In the finely-balanced The fragrance, a pure blend of bergamot is mixed with Japanese green Sencha tea, with notes of guaiac wood. Supreme Amber is especially bewitching and is a blend of incense and patchouli; its heart of black vanilla also includes a note of myrtle-leaved orange. culti.com
Longchamp’s distinctive elegance and femininity are at the fore in two new eyewear designs. The new frames play with contours and thin profiles while maintaining the core features of lightness and comfort. The new styles feature in the brand’s SS20 advertising campaign, where they are worn by supermodel Kendall Jenner, photographed by Columbine Goldsmith in the California desert. They are offered in classic colours and pastel nuances, and brand aficionados will recognise the iconic horse emblem on the flat tapered temples. Meanwhile, the optical frame is inspired by the iconic Le Pliage handbag; the acetate rectangular shape is embellished with a metal plaque embossed with the horse symbol and paired with the Longchamp logo. The new frames are available in all Longchamp boutiques and through selected retailers as well as at longchamp.com.
Whether you’re watching a show on Netflix, listening to your favourite song, or working while music plays in the background, there are four Bang & Olufsen gadgets which will improve any home sound experience. The Beoplay Stage is the brand’s first soundbar, which brings the rich and powerful signature Bang & Olufsen sound to any television. The Beoplay E8 3.0 earphones are the latest to be upgraded, with more battery life and better design that allows users to plug in and work in peace. Beosound Balance is a powerful home speaker, while the Beosound 2 is a powerful speaker system that delivers a spectacular sound performance and fits effortlessly into any home environment. bang-olufsen.com
Read identity magazine's June 2025 edition on ISSUU or grab your copy at the newsstands.
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