Copyright © 2025 Motivate Media Group. All rights reserved.
Free-spirited and creative, The Home Hotel in Zurich injects a sense of whimsy into a former paper factory
Eccentric, free-spirited and unapologetically creative – these qualities defined the avant-garde Dada movement of the 20th century that now embody the essence of The Home Hotel Zürich. Recently opened in a reimagined 19th-century paper factory alongside the Sihl River, this unique property captures the whimsical and experimental spirit of its historic predecessors while creating a vibrant hub for today’s cultural scene. The Home Hotel Zürich pays homage to the rebellious legacy of Dadaism, born in Zurich during World War I when artists like Marcel Duchamp, Francis Picabia and Hugo Ball rejected traditional aesthetics in favour of satirical and nonsensical creations. The hotel’s design, spearheaded by Erik Nissen Johansen of Stylt Trampoli, has transformed the historic structure into a contemporary masterpiece, blending industrial elements with playful, unexpected details. Towering concrete columns, glass-brick accents and lush greenery honour the building’s past, while bespoke furniture, bold colour palettes and layered materials evoke joy and intrigue.

Bespoke furniture, bold colour palettes and layered materials evoke joy and intrigue

The hotel’s 132 guestrooms, including suites and extended-stay options, continue this narrative with earthy tones, warm walnut accents and bespoke touches including playful wallpapers that create optical illusions. Even the bathrooms are infused with creativity, featuring premium amenities in custom Dada-inspired bottles. Beyond its striking interiors, The Home Hotel Zürich invites guests to immerse themselves in a multifaceted cultural experience. The Loulou French Grill & Raw Bar Zürich elevates dining with a menu that marries French tradition and global influences while emphasising local ingredients. Meanwhile, the Home Bar & Lounge serves as a social nexus with classic cocktails, creative drinks and an eclectic atmosphere.
Blurring the lines between art, culture and hospitality, The Home Hotel Zürich is a sanctuary for the modern-day Dadaist – a space where history inspires, creativity thrives and every moment surprises.
Read more features here.
This home in Dubai Hills Estate balances sculptural minimalism with everyday ease
We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth