Like a Fairy Tale

Merging floral elegance with whimsical design, Forever Rose Café showcases a 2D dreamscape where romance and reality blend into one another. A brand extension of Forever Rose, the renowned purveyor of the world’s finest long-lasting roses, the café marks the brand’s enchanting leap from luxury floristry to immersive hospitality. What began as a boutique brand known for its preserved blooms has now blossomed into a full sensory experience, where design, dining and romance fuse together.

Launched in January 2020 at The Galleria, Al Maryah Island in Abu Dhabi by entrepreneur and Dubai Bling star Ebraheem Al Samadi, the first Forever Rose Café set the tone for what would become an iconic aesthetic: a monochrome 2D illustration brought to life. The space feels like it has leapt from the pages of a graphic novel or storybook. Walls, floors, furniture and even cups and plates are designed in black-and-white outlines that create the illusion of hand-drawn illustrations. The only splashes of colour? The guests themselves, alongside the vibrant food and beverages they enjoy. The result is a surreal and ‘Instagrammable’ setting that invites you to be a part of the artwork.

The interiors use clever visual techniques and spatial storytelling to blur the line between fantasy and reality. Monochromatic table settings, faux-sketch crown mouldings and wall scenes drawn in whimsical perspective pull guests into a magical world of make-believe. Yet, despite the fantastical visuals, the experience remains rooted in the real; especially when it comes to the menu that remains on theme with its rose and lavender lemonades, a signature ‘Orchid Latte’ and petal-infused teas.

With cafés running successfully at Box Park Dubai and Yas Mall Abu Dhabi, Al Samadi has revealed there are further rollouts planned in Qatar, Saudi Arabia and London. With its fusion of fantasy-inspired design and delectable offerings, Forever Rose Café invites guests to live inside a fairy tale, even if only for a coffee break.