Close

Papyrus in Play

Dubai-resident Aya Moug is revolutionising material innovation through her brand, Byblos.

Aya Moug standing next one of her designs

While studying at Central Saint Martins in London, UK, Aya Moug developed her interest in sustainable and environmental design, and that is where the idea, trials and research for ‘the Papyri’ began. The result was Byblos – a material innovation brand that transforms papyrus plants along the Nile shores in Egypt into a hard and soft sustainable biomaterial that is not only historically significant but also incredibly strong and enduring. Its efficiency as a pollution filter and as an economical method for treating water waste make it an environmentally responsible choice. Papyrus offers a natural, local alternative to materials like wood, stone and marble. Additionally, the process of extracting and transforming papyrus into a sustainable biomaterial is relatively inexpensive compared to other materials of this nature.

A back side table with gold touches

The Byblos side table from the Shen collection

Moug’s aim with Byblos is to save the papyrus plant from extinction while developing other sustainable materials. She envisions creating a new industry that is socially, culturally and environmentally responsible. “My work is a result of periods of time, inspired by [everything from] the Pharaohs and Egyptian history to contemporary design,” she explains.

One of Moug’s favourite projects is the Shen collection – a collection of tables made from papyrus pulp and designed for the 2023 edition of Downtown Design. She has crafted custom-made furniture pieces for the UAE royal family and has worked on the Formula 1 Royal Tower project.

Currently, Moug and her team are developing their 2024 collection, which promises to bring new innovations in sustainable design. Her dedication to sustainable design and material innovation continues to drive Byblos forward, creating a future where environmentally responsible materials are at the forefront of industrial and consumer applications.

Read more features here.

The Latest

Design Take: Inside the Royal Suite at Jumeirah Al Naseem

With sweeping views of the ocean and Burj Al Arab, this two bedroom royal suite offers a lush stay.

Elevated Living

Designed by La Bottega Interiors, this penthouse at the Delano Dubai echoes soft minimalism

Quiet Luxury

Studio SuCo transforms a villa in Dubailand into a refined home

Contrasting Textures

Located in Al Barari and designed by BONE Studio, this home provides both openness and intimacy through the unique use of materials

Stillness, Form and Function

Yasmin Farahmandy of Y Design Interior has designed a home for a creative from the film industry

From Private to Public

How ELE Interior is reshaping hospitality and commercial spaces around the world – while staying unmistakably itself

A collaborative design journey

A Life By Design (ALBD) Group and Condor Developers have collaborated on some standout spaces in Dubai

Ahmed Bukhash podcast

New Episode: In Design With: Ahmed Bukhash

Watch the latest episode on In Design With.

Highlights of the Biennale Architettura 2025

We shine a light on the pavilions from the Arab world at the Venice Architecture Biennale, on display until Sunday 23 November 2025

Read ‘Bold Design’ – Note from the editor – July/August 2025

Read identity magazine's July/August 2025 edition on ISSUU or grab your copy at the newsstands.

Things to Covet

Elevate your spaces with a pop of colour through these unique pieces

Designing Spaces with Purpose and Passion

We interview Andrea Savage from A Life By Design – Living & Branding on creating aesthetically beautiful and deeply functional spaces