Copyright © 2025 Motivate Media Group. All rights reserved.
Dubai-resident Aya Moug is revolutionising material innovation through her brand, Byblos.
While studying at Central Saint Martins in London, UK, Aya Moug developed her interest in sustainable and environmental design, and that is where the idea, trials and research for ‘the Papyri’ began. The result was Byblos – a material innovation brand that transforms papyrus plants along the Nile shores in Egypt into a hard and soft sustainable biomaterial that is not only historically significant but also incredibly strong and enduring. Its efficiency as a pollution filter and as an economical method for treating water waste make it an environmentally responsible choice. Papyrus offers a natural, local alternative to materials like wood, stone and marble. Additionally, the process of extracting and transforming papyrus into a sustainable biomaterial is relatively inexpensive compared to other materials of this nature.
The Byblos side table from the Shen collection
Moug’s aim with Byblos is to save the papyrus plant from extinction while developing other sustainable materials. She envisions creating a new industry that is socially, culturally and environmentally responsible. “My work is a result of periods of time, inspired by [everything from] the Pharaohs and Egyptian history to contemporary design,” she explains.
One of Moug’s favourite projects is the Shen collection – a collection of tables made from papyrus pulp and designed for the 2023 edition of Downtown Design. She has crafted custom-made furniture pieces for the UAE royal family and has worked on the Formula 1 Royal Tower project.
Currently, Moug and her team are developing their 2024 collection, which promises to bring new innovations in sustainable design. Her dedication to sustainable design and material innovation continues to drive Byblos forward, creating a future where environmentally responsible materials are at the forefront of industrial and consumer applications.
Read more features here.
The Al Fanar School designed by Emkaan in Nad Al Sheba, Dubai subconsciously teaches lessons in adaptability
We interview Karine Obegi, CEO of OBEGI Home, about the brand’s early beginnings, its evolution into a regional design authority, and what lies ahead
Read identity magazine's June 2025 edition on ISSUU or grab your copy at the newsstands.
The brand releases an ecosystem of surfaces, furniture, and design objects that includes an exclusive collection by Piero Lissoni.
This contemporary duplex with glowing accents brings a touch of Paris elegance to one of China’s booming cities
High-performance wellness meets seamless integration of advanced technology, sustainability, and timeless style.
Here are the latest releases that we spotted at Milan Design Week
The newest Aman hotel in Bangkok offers culture, craft and timeless design
Lutron’s Alisse Keypads and S-Curve Shades are elevating Middle Eastern interiors with seamless control and sculptural beauty
Influenced by the geometric formation of crystals, Arctic elegantly captures and refracts light
From collectible creations and immersive installations to Saudi-driven showcases, the Kingdom’s first high-end contemporary design fair spotlighted local vision and global design excellence.