Copyright © 2025 Motivate Media Group. All rights reserved.
Newfo showcases a composed beauty
Newfo by iGuzzini is emerging as a thoughtful counterpoint to a world where lighting often veers toward the purely functional or overtly ornamental. Though compact in size, the light radiates a timeless aesthetic, carefully shaped to feel both contemporary and enduring.
As its name hints, Newfo is a formal evolution of Ufo, iGuzzini’s iconic 1977 spotlight that first introduced the precision of theatre lighting to architectural environments with its use of low-voltage halogen technology. With Newfo, the brand revisits this groundbreaking lineage through a distinctly modern lens.
At the heart of its design lies the ‘squircle’ – a shape poised between the circle and the square. This softly geometric form, known in Italian as supercerchio, creates a compelling visual language: one that is simultaneously emotional and rational, soft yet structured. It’s a shape that subtly challenges expectations, offering a poetic interpretation of geometry that feels both futuristic and familiar.
The first product created specifically for the Filorail track, Newfo epitomises iGuzzini’s design philosophy: to distil optical performance and cutting-edge technology into a form that is visually engaging and intuitively human. Its rounded, minimalist contours are not just a stylistic choice but form a functional one that is carefully calibrated to provide visual comfort while allowing for expressive, dramatic lighting.
A tribute to its origin, Newfo channels the spirit of the original Ufo while setting a new benchmark for architectural lighting. It is compact, understated and refined, yet filled with quiet innovation that opens the way for radically different lighting designs, freed from the restraints typical of conventional commercial lighting.
We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that blends interiors, fashion, and local identity into a living design dialogue
This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale
Here are snippets from the evening.
You can now choose your favourite project from the identity Design Awards 2025 shortlist
The shortlist is revealed for the interior design categories
The Middle East’s leading platform for high-quality contemporary design will showcase a curated mix of international and regional brands, alongside independent designers and studios
Studio Marco Piva has designed the Eden Spa at Excelsior Palace in Rapallo, where architecture, landscape and luxury converge
The new Alémais Sydney headquarters reflects the brand’s flair for colourful prints and embellishments
We step into a sculptural apartment in Istanbul, Turkey
Shortlist revealed for all the categories for identity Design Awards 2025
Atlas Concorde’s porcelain tiles enhance the contemporary design of this villa in Bodrum, Turkey