A decade of chic: Dubai Mall

The home to the new Fashion Avenue is celebrating its 10-year anniversary with a month-long extravaganza.

We are thrilled to be able to help celebrate Dubai Mall’s decade of style. Read more about the creative genius behind their new Fashion Avenue in the October issue of identity magazine.

The Dubai Mall is 10 years young and the world’s most-visited retail and lifestyle destination is marking the milestone with a month-long extravaganza from 4-28 November. From luxury fashion showcases to spectacular entertainment, plus a host of incredible prizes to win including three apartments from Emaar Properties, The Dubai Mall 10 Year Celebrations are billed to be the must-attend event of the year.

The Dubai Mall 10 Year Celebrations, 4-28 November.

10 Years of Entertainment: The highlight of the ‘Entertainment’ showcase is a mesmerising sound and light show presented by Lune Rouge, the new live entertainment company created by visionary entrepreneur, Guy Laliberté, Founder of Cirque du Soleil. Entitled, ‘Talisman’, this stunning visual experience showcases video, lighting, lasers and special effects to create and immersive multimedia experience that will play nightly at Star Atrium

10 Years of Fashion: More than 40 fashion brands will be holding events and activations during the celebrations. In addition, from November 15-24, The Dubai Mall presents ‘Vogue Loves Fashion Avenue’, a 10-day event inspired by the world’s fashion capitals in an experiential celebration of iconic cities and brands. www.thedubaimall.com/TDM10 in the coming days.

10 Years of Shopping: Indulge in the best of retail as shoppers stand the chance to win the ultimate prize, a luxurious new apartment from Emaar Properties. There are three homes up for grabs, with a winner announced every Friday night during the Talisman show, in addition to daily prizes of AED 10,000 in Emaar Gift Cards. Furthermore, surprises await members of the Emaar Malls Rewards Programme during the month.

10 Years of Giving: Daily wishes and surprises will delight shoppers and fans throughout the 10th Celebrations. In the spirit of giving, The Dubai Mall will launch a ‘Wishing Tower’, which invites visitors to make a wish via social media, for the chance to have them come true. In addition, a roaming Birthday Squad from The Dubai Mall will be surprising visitors with random acts of kindness with paid-for meals and other dining experiences.

November’s notable occasions will take on a new dimension on this 10th Anniversary, including Diwali, which will be celebrated with a unique floating art installation called ‘Voyage’ by Aether & Hemera from November 1 to December 2. Enjoyed from the waterfront promenade, guests can interact with this artwork using their mobile phones to change patterns and colours to create a magical, photo-perfect landscape. Live performances by Bollywood dancers will launch Diwali festivities.

To mark UAE Flag Day, The Dubai Mall has commissioned a special artwork of the UAE Flag, on display from November 1 -11 near the Grand Atrium. At 180m in length, the installation serves as a prominent reminder of the nation’s past, present and future. Finally, United Nations together with Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA), will be hosting an arresting photography exhibition titled ‘People on the Move’ from October 24 – November 20.

Throughout the 10 Year Celebrations, The Dubai Mall retailers will be showcasing special offers, exclusive products, unexpected events and in-store activations. This will complete the exciting programme of happenings across the entire mall.


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