Read ‘The Power Issue’ – Note from the editor

When we began compiling this year’s id50 list, we approached the process with a sense of curiosity. Beyond celebrating success, we wanted to understand what first drew these remarkable professionals to their craft. What inspired them to pursue careers in design and architecture? Was there a defining moment when they realised this was their calling?

The stories we uncovered did not disappoint. While childhood influences played a significant role in shaping many  of these career paths, it was often the unexpected turning points that proved most fascinating. These pivotal moments continue to inform how these talents see the world and how they create within it. Aspirations of becoming astronauts and fashion designers. A fascination with mathematics. Hours spent building with LEGO bricks. A book that sparked a new perspective. An interest in archaeology. A love of film. Theatre. Photography. Van Gogh’s Sunflowers. A memorable education in Milan. Each reason is unique, poetic, and deeply compelling in its own way. It has been a privilege to share these journeys, and we hope you enjoy reading them as much as we enjoyed uncovering them. We look forward to celebrating this year’s id50 cohort at IF HUB in July.

Continuing our collaboration with IF HUB, this issue’s cover story shines a spotlight on The Cut. We explore the brand’s innovative approach to kitchen design, highlighting the versatility, craftsmanship, and thoughtful functionality that define its collections.

Submissions for the identity Design Awards will open in early August, with entry criteria to be announced on our website in July. As always, we remain committed to recognising excellence across the MENA region, with an international jury set to evaluate this year’s entries. We look forward to discovering and celebrating the projects that continue to push the boundaries of design.