Founded in 2009, Naqsh Collective serves as a tribute Nermeen and Nisreen’s rich cultural heritage, seamlessly blending traditional Arabic aesthetics with modern design elements. The sisters’ unique synergy has not only captivated local audiences but has also garnered international acclaim.
Nisreen Abu Dail brings a profound understanding of architecture and minimalism to the collective. With a degree in Architecture from Jordan University for Science and Technology, her career began in Jordan and later continued in the USA. Her sister, Nermeen Abu Dail, forms the other half of the collective. She complements her sibling’s vision with expertise in graphic design. Having worked with prominent agencies in Jordan and Dubai, Nermeen’s branding prowess and artistic passion infuse Naqsh Collective with a unique creative energy.
At the core of Naqsh Collective’s philosophy is the seamless integration of traditional aesthetics with contemporary design. “We apply our design language as global citizens, reflecting our cultural roots, inherited from our grandmothers,” says Nermeen. This approach results in pieces that resonate deeply with a global audience while honouring their cultural heritage.
Nisreen’s architectural background plays a pivotal role in the duo’s creative process. “The structure, materials and textures around me inspire my palette,” she explains. The sisters employ various techniques, including embroidery, engraving, inlay, carpentry, metal smithing, screen printing, cutting and carving. Each piece is a result of meticulous experimentation and hands-on engagement with their tools.
For Naqsh Collective, bold design is about more than just visual impact – it’s a medium for expressing deep emotions and solidarity. “Bold design means being able to visualise our thoughts and feelings in a piece that summarises what we have in our mind in a visual experience for our audience,” Nisreen states. In their latest works, influenced by Palestinian embroidery, they reflect resilience and solidarity with the people of Palestine, particularly those in Gaza.
Participating in international design events has significantly influenced the duo’s creative process. Their recent showcase at the Design Doha Biennial highlighted the richness of Arab culture and heritage. “Design Doha Biennial was a great platform to engage with other Arab designers and show the world the story of this region,” says Nermeen. This exposure has opened new horizons, allowing them to interact with global platforms professionally and share their story on an international stage.
As Naqsh Collective continues to evolve, the duo’s vision remains firmly rooted in their cultural heritage while embracing the contemporary. Their upcoming projects will reflect the challenging times we live in, embodying support, resilience and solidarity with their people. The collective’s ability to blend ancient techniques with modern sensibilities ensures that their work remains timeless and relevant.
