Copyright © 2025 Motivate Media Group. All rights reserved.
Nermeen and Nisreen Abu Dail celebrate heritage through their art
Founded in 2009, Naqsh Collective serves as a tribute Nermeen and Nisreen’s rich cultural heritage, seamlessly blending traditional Arabic aesthetics with modern design elements. The sisters’ unique synergy has not only captivated local audiences but has also garnered international acclaim.
Nisreen Abu Dail brings a profound understanding of architecture and minimalism to the collective. With a degree in Architecture from Jordan University for Science and Technology, her career began in Jordan and later continued in the USA. Her sister, Nermeen Abu Dail, forms the other half of the collective. She complements her sibling’s vision with expertise in graphic design. Having worked with prominent agencies in Jordan and Dubai, Nermeen’s branding prowess and artistic passion infuse Naqsh Collective with a unique creative energy.
At the core of Naqsh Collective’s philosophy is the seamless integration of traditional aesthetics with contemporary design. “We apply our design language as global citizens, reflecting our cultural roots, inherited from our grandmothers,” says Nermeen. This approach results in pieces that resonate deeply with a global audience while honouring their cultural heritage.
Stone Thobe Face
Nisreen’s architectural background plays a pivotal role in the duo’s creative process. “The structure, materials and textures around me inspire my palette,” she explains. The sisters employ various techniques, including embroidery, engraving, inlay, carpentry, metal smithing, screen printing, cutting and carving. Each piece is a result of meticulous experimentation and hands-on engagement with their tools.
For Naqsh Collective, bold design is about more than just visual impact – it’s a medium for expressing deep emotions and solidarity. “Bold design means being able to visualise our thoughts and feelings in a piece that summarises what we have in our mind in a visual experience for our audience,” Nisreen states. In their latest works, influenced by Palestinian embroidery, they reflect resilience and solidarity with the people of Palestine, particularly those in Gaza.
Unit and Diaspora (Wihdeh wa Shatat) sun dials
Participating in international design events has significantly influenced the duo’s creative process. Their recent showcase at the Design Doha Biennial highlighted the richness of Arab culture and heritage. “Design Doha Biennial was a great platform to engage with other Arab designers and show the world the story of this region,” says Nermeen. This exposure has opened new horizons, allowing them to interact with global platforms professionally and share their story on an international stage.
As Naqsh Collective continues to evolve, the duo’s vision remains firmly rooted in their cultural heritage while embracing the contemporary. Their upcoming projects will reflect the challenging times we live in, embodying support, resilience and solidarity with their people. The collective’s ability to blend ancient techniques with modern sensibilities ensures that their work remains timeless and relevant.
Transformative design experiences were highlighted through curated collections from Kohler, KALLISTA, and Kohler x Studio McGee along with panel discussions on wellness, design, and sustainability.
Blending Aman’s signature serenity with the cultural soul of Saudi Arabia, Amansamar emerges as a bold new destination for design-led living and hospitality
The Bernhardt brand brings understated elegance and enduring craftsmanship through Interiors in the UAE
Renowned designer Antonio Citterio introduces a new paradigm in contemporary seating through the Loungescape sofa
We speak with the founder of Hobb, Haifa Malhas, about building a bookstore and a community centred around love for design
Save the date for the much awaited gala night.
With fresh openings in Abu Dhabi and Riyadh, Crate & Barrel and CB2 unveil Fall/Winter collections that blends tactile design, sustainability, and exclusive collaborations, bringing global style closer to regional homes.
Global surfaces leader Cosentino launches four new quartzite options in the Sensa range
Taking place from 4-9 November 2025, Dubai Design Week this year centres around community.
Casa Tranquilo by DADO offers an immersive retreat into nature
The Ritz-Carlton’s intimate treetop retreat offers a rare invitation to connect deeply with nature and culture
In Summerlin, Nevada, Faulkner Architects and Concept Lighting Lab have revealed a desert home that withstands extremities