Copyright © 2025 Motivate Media Group. All rights reserved.
Having worked from home since 1998, Brian Alexander shares lessons for anyone struggling to work in isolation
Office furniture brand Herman Miller has teamed up leading designers and architects to create an interview series with a focus on self-isolation and working from home, exclusively published in the Middle East by Identity. From tips on productivity to creative processes and what to expect of the future, these designers share their current realities under lockdown.
In its second edition of the series, industrial designer Brian Alexander, who is a thoughtful observer of human behaviour and someone who been working from home since 1998 – the year he founded his studio – shares tips on how to make the best out of the experience.
His natural inclination to watch, hypothesize, test, and reassess has led him to iterate on his own work-from-home patterns and places over the years. His thoughts on how to maintain creative flow and collaborate while working from home hold lessons for anyone struggling to work in isolation.
Here are Brian Alexander’s tips on working from home:
Objectively do an internal inventory of your work-life up to this moment. The point of this is not to make a to-do list, but to get your bearings and center yourself. It’s up to each of us to sort our own paths. But we can’t do that if we don’t know our own triggers or have a general portrait of our work lives.
For many, home is the “off” button for work. You are surrounded by all the objects and cues which represent downtime or other activities which normally counter work life. A general sense of fatigue and frustration builds because the experiential cues of home haunt you. It’s a little like mixing complementary colours. If you maintain some separation it can be a powerful addition. If you mix too much, everything goes grey.
If you already had a home office, you’re good to go. If not, designate one. However minimal or grand, lay claim to a spot in which you feel you can do your best work. Maintain that location for that purpose. When you leave that location, you are no longer at work. Don’t underestimate the power of closing a door or throwing a sheet over your desk to suddenly feel at home again.
Whatever your previous work experience was, try adopting the associated behaviours and routines from being at the office. For many, the start of the day is more critical than the end. Wake up at a consistent time. Follow the same pattern you usually do to prepare for work, but introduce a few new minor variations. Make some coffee, walk around the block, come back, go to your work spot, and proceed with your day. These patterns can function as primers to get you in the frame of mind most beneficial to work.
Years ago, you probably had a shot of your family vacation pinned up in your cubicle. Now the same imagery is your wallpaper or desktop background. When you close an app or start a meeting, there’s a little bit of you-ness exposed at that moment. We appreciate that as fellow humans. So stay connected in whatever form you can.
Photo: Brian Alexander
We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
This year’s fair is set to take place between 29 September and 2 October
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
A Collection Where Flow Meets Form