TREDEX Makes a Bold Debut at ISH 2025

TREDEX, one of Saudi Arabia’s prominent names in the bathroom industry, successfully made its global debut at ISH 2025, the world’s premier trade fair, focused on bathroom and water solutions in Frankfurt, Germany. This milestone event marked a significant step for Middle Eastern brands in the global market, with TREDEX standing out for its innovation, distinctive design, and regional identity.

As a first-time exhibitor, TREDEX introduced a new generation of bathroom product solutions by blending cutting-edge technology, sustainable materials, and contemporary aesthetics. The brand’s presence at ISH was a powerful statement of Saudi expertise shaping the future of the global bathroom industry.

A Booth That Told a Story

TREDEX’s booth was a visual and experiential standout, designed to evoke the feeling of an Arabian oasis. With flowing forms, soft architectural cues, and detailing inspired by the region’s heritage, the space blended traditional elements with modern sophistication. From immersive product zones to carefully curated displays, every corner of the booth reflected TREDEX’s commitment to craftsmanship, functionality, and design that tells a story.

Design Spotlight: Karim Rashid x TREDEX

Karim Rashid at the TREDEX booth

One of the most celebrated moments of the week was the appearance of renowned designer Karim Rashid, who joined the brand to speak about his collaboration with them. Rashid has previously collaborated with TREDEX on the Arabesque collection. At ISH 2025, the brand announced the launch of Kaskade, marking a new chapter in their design journey with Rashid. Fluidity, rhythm, and bold individuality inspired the new series.

In his speech at the booth, Rashid shared insights into the creative process and the inspiration behind Kaskade, emphasising how the collaboration reflects a shared vision of functional beauty and cultural depth. There was also an unexpected release of a pink version of Arabesque, which captured major attention and soon became a talking point at the exhibition.

Key Highlights from TREDEX at ISH 2025

The Kaskade collection in collaboration with Karim Rashid was launched at ISH 2025

Throughout the week, TREDEX drew attention for all the right reasons. Visitors experienced firsthand a lineup of bathroom product innovations that merged sustainability, technology, and bold design that were delivered with authenticity and purpose. Industry professionals praised the brand’s point of view, regional influence, and thoughtful execution.

What stood out beyond the buzz was the genuine engagement the TREDEX team fostered. From designers to potential partners, conversations flowed, relationships were built, and doors opened for future collaborations. TREDEX made a lasting impression as a Middle Eastern brand with global ambition.

What’s Next for TREDEX?

After a powerful debut, TREDEX is continuing its expansion into both regional and international markets, building on the momentum from ISH. TREDEX’s growing portfolio and bold design approach will help solidify its place as a forward-thinking leader in the bathroom industry, keeping Middle Eastern design and innovation at the forefront of the industry.

For more information, visit TREDEX.com or follow @TREDEX.me on Instagram.