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A thought-provoking format will explore difficult environmental issues.
Designs for Terra, Sustainability Pavilion, Expo 2020, Dubai were appropriately unveiled on Earth Day. The architecture of the pavilion pushes the boundaries of sustainable design and cutting-edge technologies as it tells an enchanting, interactive story that highlights the often-negative relationship between nature and humans. Embodying the Exo 2020 message of ‘Welcome the Future,’ the space will also present possible solutions to these disturbing challenges and issues.

Under the Forest
The experience will be “…stirring and at times emotional experience as visitors come face-to-face with the significance of their individual choices,” according to John Bull, Sustainability Pavilion Director. The goal is that people will emerge with a new perspective that inspires action for a better future.

Under the Ocean

Consumption – Gnasher
The pavilion design meets LEED Platinum green building standards and will utilize the latest sustainable technologies for the se and reuse of energy and water. All food and beverage at Terra will be sustainably sourced and packaged, limiting adverse environmental impact.

Laboratory of Future Values
Expo 2020 Dubai is expected to welcome millions of visitors, most from outside the UAE, between October 20, 2020 and April 10, 2021.
Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Where heritage meets modern design.
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Heritage aesthetics redefined through scale, texture, and vision.
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Art, architecture, and culture shaped up this year's Cairo Design Week.
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Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
identity hosted a panel in collaboration with GROHE.