Sustainability Pavilion revealed
A thought-provoking format will explore difficult environmental issues.
Designs for Terra, Sustainability Pavilion, Expo 2020, Dubai were appropriately unveiled on Earth Day. The architecture of the pavilion pushes the boundaries of sustainable design and cutting-edge technologies as it tells an enchanting, interactive story that highlights the often-negative relationship between nature and humans. Embodying the Exo 2020 message of ‘Welcome the Future,’ the space will also present possible solutions to these disturbing challenges and issues.
Under the Forest
The experience will be “…stirring and at times emotional experience as visitors come face-to-face with the significance of their individual choices,” according to John Bull, Sustainability Pavilion Director. The goal is that people will emerge with a new perspective that inspires action for a better future.
Under the Ocean
Consumption – Gnasher
The pavilion design meets LEED Platinum green building standards and will utilize the latest sustainable technologies for the se and reuse of energy and water. All food and beverage at Terra will be sustainably sourced and packaged, limiting adverse environmental impact.
Laboratory of Future Values
Expo 2020 Dubai is expected to welcome millions of visitors, most from outside the UAE, between October 20, 2020 and April 10, 2021.
The Latest
An interview with Huda Lighting at Downtown Design
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
Downtown Design Returns to Riyadh in 2026
The fair will run its second edition at JAX District
Design Dialogues with KOHLER
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
Design Dialogues with Ideal Standard x Villeroy & Boch
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
A Touch of Luxury
Here’s how you can bring both sophistication and style to every room
Outdoor Living, Redefined
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
NOMAD Opens Its Doors in Abu Dhabi’s Iconic Terminal 1
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
In photos: Winners at the identity Design Awards 2025
Presenting the winners of 2025 identity Design Awards.
Identity Design Awards 2025 – Winner’s List
Here are the winners of the identity design awards 2025
Hogg’s Hollow
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
Salone del Mobile.Milano Paints Riyadh Red
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
An interview with Fabio Masolo on the Giorgio Collection
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world