‘Sportmax, 50 Years of Fashion’ by Luke Leitch
Edited by Olivier Saillard, published by Assouline
Achille Maramotti founded Max Mara in 1951, and in 1969 the fashion entrepreneur launched Sportmax, defined by its tailoring and experimentation. The brand was initially inspired by American sportswear and the spirit of the Swinging Sixties in London.
Sportmax’s iconic pieces include flowing dresses, trench coats and leather garments, as well as knitwear, with special patterns and finishes. Graphic colours, pleating and ‘unbound’ tailoring are other design signatures.
This new book shows how the brand evolved season by season and constantly focused on research to develop advanced textiles technologies while holding true to the roots of its Italian manufacturing traditions.
Campaign images by photographers ranging from Sarah Moon to Peter Lindbergh, as well as Inez van Lamsweerde and Vinoodh Matadin, Mert & Marcus and David Sims, are included.
In 1983 Laura Lusuardi left the brand in the hands of Grazia Malagoli, who is still its Fashion Director. Malagoli comments: “We began to work with graduates fresh out of the Royal College of London because we wanted a young, fresh influence in designing the collection. Sportmax is a creative incubator, in which the design sensitivity of new talents is aligned to the company’s textiles know-how.”
‘Sportmax, 50 Years of Fashion’ by Luke Leitch
Edited by Olivier Saillard, published by Assouline
The Latest
Conscious design, textural sophistication, and seasonal comfort: What Crate & Barrel brings to the GCC with New Stores and Collection
With fresh openings in Abu Dhabi and Riyadh, Crate & Barrel unveils a Fall/Winter collection that blends tactile design, sustainability, and exclusive collaborations, bringing global style closer to regional homes.
Surface Appeal
Global surfaces leader Cosentino launches four new quartzite options in the Sensa range
Dubai Design Week 2025 reveals an exciting 11th edition programme
Taking place from 4-9 November 2025, Dubai Design Week this year centres around community.
Rooted in Stillness
Casa Tranquilo by DADO offers an immersive retreat into nature
Treetop Sanctuary
The Ritz-Carlton’s intimate treetop retreat offers a rare invitation to connect deeply with nature and culture
Desert Counterpoint
In Summerlin, Nevada, Faulkner Architects and Concept Lighting Lab have revealed a desert home that withstands extremities
On Building to Last
We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
The Culture of Quality
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
What to expect at Feria Habitat Valencia
This year’s fair is set to take place between 29 September and 2 October
ARTDOM Expands to the Middle East
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A Perfect Balance
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Soulful Sanctuary
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care