Roar captures the beauty of Jaipur in its latest showroom design
The iconic Jaipur stepwells were recreated in the interiors of Jaipur Rugs' Dubai showroom
Located in Alserkal, the city’s most vibrant creative district, the 780 sqm converted warehouse takes cues from the history and culture of Jaipur, the capital of Rajasthan where Jaipur Rugs was established 45 years ago.
Paying homage to Jaipur’s age-old architecture, Roar has created a vast open-plan space, which boasts spectacular floor-to-ceiling rug displays reminiscent of Jaipur’s iconic stepwells.
In a bid to shape a truly memorable experience for the visitors, Roar has imagined a series of niches entirely upholstered with carpets as well as two fully immersive rooms – the Sapphire and Emerald rooms – which are dedicated to the brand’s acclaimed Manchaha collections.
Sustainability elements include the use of energy-efficient LED lighting, locally sourced materials, and the ingenious upcycling of furniture like bullock carts into distinctive features. Spare rugs find new life as captivating artworks and wall coverings.
The Latest
What to expect at Feria Habitat Valencia
This year’s fair is set to take place between 29 September and 2 October
ARTDOM Expands to the Middle East
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A Perfect Balance
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Soulful Sanctuary
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Global Outlook, Local Presence
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read ‘Greener Perspectives’ – Note from the editor – September 2025
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Meet the judges for the identity Design Awards 2025
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
Here are 14 Emirati women we admire in the design and creative industry
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
A Spanish Revival Reimagined in the Hollywood Hills
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
TREDEX x Karim Rashid Introduce KASKADE
A Collection Where Flow Meets Form
identity Design Awards 2025 – The Categories
Here's a breakdown of the 21 categories we have for this year's identity Design Awards.
Owning the Development Process
How Vedra, a Boutique Project Development Consultancy is Redefining Development in the UAE