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Read identity magazine's December 2024 edition on ISSUU or grab your copy
 
  				As 2024 draws to a close, we at identity share our appreciation for the design stories that we have been able to showcase, the individuals we have been able to support and the newness and discovery we have been able to bring to the forefront through storytelling and the connections we have fostered.
We are grateful for the support given to us by all our readers, advertisers, and community of architects, interior designers, and product designers and we continue to be an advocate for the region as a global design destination – something we will be building on in 2025.
Our 10th annual identity Design Awards took place on 15th November was a great reminder of the incredible talent existing in the region, you can see the evening on page 52 as well as our winners’ party hosted by Casamia.
Our cover story shines a light on LW Design Group’s incredible 25-year-old journey. We interview Jesper Godsk, Founding Partner and CEO and trace the firm’s timeline from a small garage in Jumeirah to a design powerhouse with presence across four cities around the globe. A riveting story to tell that touches upon how the founding partners view legacy and how a good design philosophy can transcend time.
As the season festive season is upon us, I hope you find moments to relax, and recharge ready for a fulfilling year ahead. See you in 2025!
Aneesha Rai
Editor – identity
Read the December issue – The Winner’s Issue online.
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Designlab Experience turns iconic spaces into living narratives of Emirati culture, luxury, and craftsmanship.
Nakhla symbolises resilience, prosperity and a deep connection to the land
IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.
Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel
Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.
Brush and Switch by Sans Souci bend light in unexpected ways
We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that speaks the language of material honesty, exceptional craftsmanship, visionary design, and local identity.
This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale
Here are snippets from the evening.
You can now choose your favourite project from the identity Design Awards 2025 shortlist
The shortlist is revealed for the interior design categories