Copyright © 2025 Motivate Media Group. All rights reserved.
Read identity magazine's December 2024 edition on ISSUU or grab your copy
As 2024 draws to a close, we at identity share our appreciation for the design stories that we have been able to showcase, the individuals we have been able to support and the newness and discovery we have been able to bring to the forefront through storytelling and the connections we have fostered.
We are grateful for the support given to us by all our readers, advertisers, and community of architects, interior designers, and product designers and we continue to be an advocate for the region as a global design destination – something we will be building on in 2025.
Our 10th annual identity Design Awards took place on 15th November was a great reminder of the incredible talent existing in the region, you can see the evening on page 52 as well as our winners’ party hosted by Casamia.
Our cover story shines a light on LW Design Group’s incredible 25-year-old journey. We interview Jesper Godsk, Founding Partner and CEO and trace the firm’s timeline from a small garage in Jumeirah to a design powerhouse with presence across four cities around the globe. A riveting story to tell that touches upon how the founding partners view legacy and how a good design philosophy can transcend time.
As the season festive season is upon us, I hope you find moments to relax, and recharge ready for a fulfilling year ahead. See you in 2025!
Aneesha Rai
Editor – identity
Read the December issue – The Winner’s Issue online.
Support our publication by purchasing a subscription.
This year, we celebrate the interior designers, architects and product designers from the region on our radar.
This month, we celebrate the interior designers, architects and product designers from the region on our radar; from emerging talent to the visionaries and the global firms with local presence.
We discuss the new approach of Maison&Objet in 2025 at the fair with the Chairman of SAFI
Aura Living’s AW24 collection showcases the elegance of contrast and harmony
LAUFEN prioritises design, functionality and sustainability in its latest collections
Discover the Legacy of a Saudi Art Space: Prince Faisal bin Fahd Arts Hall explores the Hall’s enduring influence on the cultural fabric of Saudi Arabia
The first episode is with architect Dariush Zandi, architect and founder of The Courtyard
Free-spirited and creative, The Home Hotel in Zurich injects a sense of whimsy into a former paper factory
Falaj Collection by Aljoud Lootah Design
identity selects warm-toned furniture pieces and objets that align with Pantone’s colour of the year
Stacy Stewart, Regional Director Middle East & Africa of MillerKnoll discusses the future and evolution of design in workspaces with identity.
Gensler’s Design Forecast Report 2025 identifies the top global design trends that will impact the real estate and built environment this year