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Read our November issue online for free on ISSUU
Jean-Jacques Rousseau once said that “the world of reality has its limits [while] the world of imagination is boundless.” Looking back at some of the greatest achievements in design and architecture, it is impossible to think that these could have been brought to life without the creator’s ability to imagine a better world. Innovations are only possible if a person is able to imagine that something which doesn’t exist in reality today can, in fact, be.
This month’s issue sheds light on the people whose imagination has brought forth some spectacular results, be it reimagining a prototype for a future city or creating physical worlds out of stories and memories.
Our cover this month features the work of Lebanese artist and designer Rumi Dalle, photographed by Lebanese photographer Tarek Moukaddem, specially commissioned by identity in collaboration with leading Lebanese carpet gallery Iwan Maktabi. For this special photoshoot, Rumi poses with pieces from her recent collection for the carpet gallery, called ‘It felt like a dream’. The abstract wall tapestries that are created in felt from Turkey look strangely at home in the Maison Feghali mansion located on Beirut’s Sursock Street, which is currently undergoing major reconstruction and restoration works after being severely damaged by the devastating Beirut Blast on 4 August last year.
Rumi’s work was the perfect fit for ‘The Imagination Issue’ as its timeless appeal lends itself to something that could possibly be from out of this world. Rumi taps into her inner world to retrieve memories and experiences which give life to all her designs. Her most recent work is a commission for Dubai Design Week called ‘The Dream’, which will be on show from 8 to 12 November. “It’s really about composing a Lebanese dream,” she says of the installation.
In other parts of the magazine, we look towards the African continent to discover a modern architectural masterpiece that is on the verge of decline – yet which is now set to be preserved by Moroccan and Senegalese architects Aziza Chaouni and Mourtada Gueye. The expansive fairground was the result of a vision by Senegal’s first post-independence president – a visionary man who commissioned the complex in 1971 to imagine what a modern Senegal could look like, while still maintaining the vitality of its cultural heritage.
This month has also been a very busy one as the identity Design Awards are drawing near. I’ve had the pleasure of reviewing the many exceptional projects from across the region, and I eagerly anticipate announcing the winners at the event on 17 November. I wish everyone the best of luck and look forward to seeing many of you very soon.
Read the full issue on ISSUU here.
We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
This year’s fair is set to take place between 29 September and 2 October
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
A Collection Where Flow Meets Form