Out-of-this-world cinema experience
Blockbuster cinema complex in Wuxi outperforms the film
The next time you visit Hong Kong, forget the movie, but be sure to see the cinema. Taking the cinema out of the dark box with screen, the Chinese design firm 4N has created an out-of-this-world experience for movie-goers in Wuxi, a city known for its scenic lake views. The conceptualization of a journey along the lakeshore inspired the unusual, contemporary design.
[row][column width=”50%”]
[/column][column width=”50%”]
[/column][/row]
A gigantic full moon sculpture illuminates the ticketing area. The inside of each theatre recreates the romantic experience of an open-air theatre where customers sit beneath a starry sky made of LED and fibre optics, while reflective water ripple patterns are shown onto the acoustic walls.
One of the interesting intermission spaces is the escalator hall that connects two floors of the cinema complex with temple-like timber structures created with minimalistic geometrical lines and arrays of timber fins. The resulting ambience is that of a sacred transactional journey experienced when walking through a traditional Chinese garden.
Led by Sinner Sin and Danny Ng, both graduates of the University of Melbourne, 4N is an international, award-winning innovative design studio in Hong Kong.
Sinner Sin and Danny Ng
The Latest
How Eywa’s design execution is both challenging and exceptional
Mihir Sanganee, Chief Strategy Officer and Co-Founder at Designsmith shares the journey behind shaping the interior fitout of this regenerative design project
Design Take: MEI by 4SPACE
Where heritage meets modern design.
The Choreographer of Letters
Taking place at the Bassam Freiha Art Foundation until 25 January 2026, this landmark exhibition features Nja Mahdaoui, one of the most influential figures in Arab modern art
A Home Away from Home
This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty
Design Take: China Tang Dubai
Heritage aesthetics redefined through scale, texture, and vision.
Dubai Design Week: A Retrospective
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Highlights of Cairo Design Week 2025
Art, architecture, and culture shaped up this year's Cairo Design Week.
A Modern Haven
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Past Reveals Future
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Sensory Design
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
Winner’s Panel with IF Hub
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
Building Spaces That Endure
identity hosted a panel in collaboration with GROHE.