How does one reinvent the design language of a coffee shop? With VSHD Design’s Orijins café in Dubai, Rania M Hamed has done just that. Set inside a sparsely decorated space of muted plaster and cement, the design doesn’t shy away from negative space – which almost becomes as decorative as the defining design elements that dot the café itself. The envelope features curved volumes in the ceiling that ground the space, establishing a sense of natural order where organic shapes take precedence and the relationships between objects become similar to those found in nature.
In fact, nature is the main inspiration behind Orijins, which takes cues from a collection of stones picked up from the shores of the Red Sea, often beautiful in their imperfection and contradicting forms.
“In nature, everything is imperfect, which is what makes it beautiful,” says Rania M Hamed, founder and principal at VSHD Design. “We wanted to reflect this in all the design elements used in the space.”
She went about this by creating a space with a rich amalgamation of contradictions: massive blocks of stone, slender lightweight metal furnishings, curvaceous elements – all set against a textured and muted backdrop. By combining a mismatched design vocabulary of sculptural, minimal, monolithic and delicate gestures, Hamed aimed to create a novel F&B experience.
“The design of Orijins embodies our deep belief that there is so much beauty in imperfection, humility and living in tune with nature. It is a philosophy that creates designs with a timeless appeal. Orijins is our interpretation of the beauty, calm, purity and simplicity we see in nature,” she explains.
Orijins is an experiment in mass, form and texture – which can be observed from the hand-sketched blocks that eventually resulted in the counters, giving them their irregular organic effect, creating a somewhat surreal environment yet one that is both calming and inviting.
The minimalist sophistication of the design required a restricted colour palette, which borrows its subdued tones from natural elements like stones, sand and shells. There is minimal contrast and definition between the tonality of colour used across the space, which creates a rigorous but also natural union of all its elements. This pared-back approach is complemented by a mixture of textures and materials that includes textiles of fur, boucle and heavy waves that balance the rawness of the overall design. Natural light delicately enters the space, creating shadows against the plastered walls. The rest of the lighting concept has been kept as minimal and concealed as possible. A very slim LED strip sits along the length of the space to highlight the arch in the ceiling, while a tiny seamless spotlight brightens the bar area. A bespoke wall light in brushed aluminium designed by VSHD decorates the space, along with floor lamps by Areti.
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