Motivate Media Group’s US$1 Million SME Support initiative open to design industry

Design and architecture firms can now apply for a grant to support their businesses

Jameel Arts Centre in Dubai. Image used for illustrative purposes.

Motivate Media Group is offering US$1 Million to support UAE SMEs as a response to the current challenges posed by the COVID-19 pandemic.

As identity‘s parent company, the grant is open to small and medium-sized design and architecture companies who are looking for free marketing and advertising support.

The initiative is part of Dubai’s Department of Economic Development (DED), launched in the run-up to the UAE’s 50th Anniversary, to provide US$1 Million in free advertising and marketing support to homegrown UAE SMEs.

Motivate Media Group’s overall budget is set up in partnership with Sharjah Entrepreneurship Center (Sheraa).

The Dubai based, leading multi-platform content producer, understands the challenges the current pandemic poses for small and medium enterprises and will provide up to $50,000 of free advertising each to 20 UAE SMEs in order to help strengthen their businesses and see them prosper into 2021 – a major milestone for the UAE.

The chosen SMEs will have access to print, digital, marketing and editorial support, from Motivate brands such as Gulf Business, What’s On, Emirates Woman and Identity. Motivate will guide SMEs on best practices, helping them target relevant audiences to ensure that campaigns deliver optimal results.

Ian Fairservice, managing partner of Motivate Media Group, said: “We are celebrating the UAE’s success by helping others achieve their business goals. This is an incredibly hard time for all businesses, especially SMEs, and we have one of the largest media portfolios to help businesses across the UAE.”

The DED-approved programme allows businesses to nominate themselves for consideration.

Motivate Media Group are appointing an expert panel who are looking for companies with potential to not just survive during this difficult period but with a plan to thrive in 2021 and beyond. The SMEs must convince the panel that they will benefit from the significant marketing support and show how their business will continue to grow and contribute to the UAE.

Applications are open to all homegrown UAE businesses, the selected SMEs will have access to up to US$50,000 each in free advertising and comprehensive advice on how to deliver an engaging, multi-media marketing campaign.

Visit MotivateMedia.com/SMERevival for more information.