Modularity Meets Hyperpersonalisation
An exclusive panel held in collaboration with Casamia at the Salone del Mobile.Milano 2025.
identity in collaboration with Casamia hosted an exclusive panel at the Porro exhibit at Salone del Mobile.Milano on April 11th 2025, featuring Maria Porro, President of Salone del Mobile.Milano and Marketing & Communications Director at Porro and several A+D industry stalwarts from the GCC. The panel was moderated by Aneesha Rai, the editor of identity.
The conversation delved into the evolving relationship between modularity and hyperpersonalisation in design, exploring how architects and designers navigate flexibility and bespoke solutions in contemporary spaces.
Watch the panel below to hear the exclusive insights:
The Panellists:
- Maria Porro – President of Salone del Mobile.Milano and Marketing & Communications Director at Porro
- Iman Abuljadayel – Founder, In-Detail Design Center
- Jonathan Ashmore – Founding Principal, ANARCHITECT
- Noora Al Awar – Creative Director, Studio d04
- Sawsan Haber – Founder, Dipiugi Interiors
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