Close

Modularity Meets Hyperpersonalisation

An exclusive panel held in collaboration with Casamia at the Salone del Mobile.Milano 2025.

identity panel at Salone del Mobile.Milano 2025 in collaboration with Casamia

identity in collaboration with Casamia hosted an exclusive panel at the Porro exhibit at Salone del Mobile.Milano on April 11th 2025, featuring Maria Porro, President of Salone del Mobile.Milano and Marketing & Communications Director at Porro and several A+D industry stalwarts from the GCC. The panel was moderated by Aneesha Rai, the editor of identity.

The conversation delved into the evolving relationship between modularity and hyperpersonalisation in design, exploring how architects and designers navigate flexibility and bespoke solutions in contemporary spaces.

Watch the panel below to hear the exclusive insights:

The Panellists:

  • Maria Porro – President of Salone del Mobile.Milano and Marketing & Communications Director at Porro
  • Iman Abuljadayel – Founder, In-Detail Design Center
  • Jonathan Ashmore – Founding Principal, ANARCHITECT
  • Noora Al Awar – Creative Director, Studio d04
  • Sawsan Haber – Founder, Dipiugi Interiors
The Latest

Trend Group supplies to the Red Sea’s most prestigious projects

Mohamad Chehab, the general manager of Trend Group Middle East talks about the group's involvement in the Red Sea Projects

A New Chapter in Surfaces

APE Grupo brings Spanish expertise to the Middle East with a flagship showroom designed for visionaries

The Art of Distinction

Influenced by Art Deco design, Supreme by TREDEX now features a striking Matt Bourbon finish

Read ‘The Luxury Issue’ – Note from the editor

Our cover features Gaggenau, a brand that embodies design for the truly discerning.

Sarita Handa and Kristina Zanic Consultants Unveil DEEBAJ

Sarita Handa and Kristina Zanic Consultants announce the launch of DEEBAJ, a special-edition textile collection that reinterprets the rich cultural heritage of Saudi Arabia through the artistry of Indian craftsmanship.

Design Take: GABA

Inspired by the philosophy of GABA tea, fermented without air or light, Studio Meshary AlNassar translated this concept into an interior that is hidden, intimate, and layered with sensory detail.

Geared for Growth

ClayArk opens an expanded showroom showcasing their expansion into sanitary ware

Holiday Vibes at Home

California sunshine and French country charm meet in this 510-square metre house with a dream pool cabana and peaceful garden

Things to Covet

Nature-inspired meets future-ready for these sustainable pieces

A New Life

In the heart of Cairo, an old lecture hall at Ain Shams University turns into a theatre

Vedra

The Quiet Art of Project Management

In Dubai’s ever-evolving real estate landscape, this approach has earned Vedra a reputation for integrity and attention to detail

Dragonfly by ISTO, executed by Designsmith

Award-Winning Residences in Dubai: When Vision Meets Flawless Delivery

Designsmith is bringing two award-winning residences to life by ISTO