Modularity Meets Hyperpersonalisation
An exclusive panel held in collaboration with Casamia at the Salone del Mobile.Milano 2025.
identity in collaboration with Casamia hosted an exclusive panel at the Porro exhibit at Salone del Mobile.Milano on April 11th 2025, featuring Maria Porro, President of Salone del Mobile.Milano and Marketing & Communications Director at Porro and several A+D industry stalwarts from the GCC. The panel was moderated by Aneesha Rai, the editor of identity.
The conversation delved into the evolving relationship between modularity and hyperpersonalisation in design, exploring how architects and designers navigate flexibility and bespoke solutions in contemporary spaces.
Watch the panel below to hear the exclusive insights:
The Panellists:
- Maria Porro – President of Salone del Mobile.Milano and Marketing & Communications Director at Porro
- Iman Abuljadayel – Founder, In-Detail Design Center
- Jonathan Ashmore – Founding Principal, ANARCHITECT
- Noora Al Awar – Creative Director, Studio d04
- Sawsan Haber – Founder, Dipiugi Interiors
The Latest
Wave: The New Mediterranean Haven in Dubai
IDST’s design invites exploration with a thoughtful blend of artisanal craftsmanship and contemporary style.
The Chedi Wadi Safar
Bjarke Ingels Group (BIG) and KCA International are collaborating to launch this new hotel
A New Era of Early Learning
Roar crafts the PIF Daycare Centre in Riyadh with a calming, sensory-rich environment where design, nature and childhood development come together.
When Art Meets Light
Brush and Switch by Sans Souci bend light in unexpected ways
The Importance of Community-Driven Design
We speak to Joanna Varettas, Senior Associate Designer at TGP International on the story of Seed & Bloom – a café designed to nurture connection and community engagement
Finasi x ROAR presents – Made in UAE
For this year's Downtown Design, Finasi and Pallavi Dean will unveil a bold new installation that speaks the language of material honesty, exceptional craftsmanship, visionary design, and local identity.
A Lesson in Restraint
This Palm Jumeirah home proves that luxury can be achieved with intention, rather than scale
In photos: 2025 identity Design Awards shortlist reveal at Casamia
Here are snippets from the evening.
Vote for your favourite projects at the identity Design Awards 2025
You can now choose your favourite project from the identity Design Awards 2025 shortlist
identity Design Awards 2025 shortlist: Interior Design
The shortlist is revealed for the interior design categories
What to Expect at Downtown Design
The Middle East’s leading platform for high-quality contemporary design will showcase a curated mix of international and regional brands, alongside independent designers and studios
A New Chapter of Wellness
Studio Marco Piva has designed the Eden Spa at Excelsior Palace in Rapallo, where architecture, landscape and luxury converge