Modularity Meets Hyperpersonalisation
An exclusive panel held in collaboration with Casamia at the Salone del Mobile.Milano 2025.
identity in collaboration with Casamia hosted an exclusive panel at the Porro exhibit at Salone del Mobile.Milano on April 11th 2025, featuring Maria Porro, President of Salone del Mobile.Milano and Marketing & Communications Director at Porro and several A+D industry stalwarts from the GCC. The panel was moderated by Aneesha Rai, the editor of identity.
The conversation delved into the evolving relationship between modularity and hyperpersonalisation in design, exploring how architects and designers navigate flexibility and bespoke solutions in contemporary spaces.
Watch the panel below to hear the exclusive insights:
The Panellists:
- Maria Porro – President of Salone del Mobile.Milano and Marketing & Communications Director at Porro
- Iman Abuljadayel – Founder, In-Detail Design Center
- Jonathan Ashmore – Founding Principal, ANARCHITECT
- Noora Al Awar – Creative Director, Studio d04
- Sawsan Haber – Founder, Dipiugi Interiors
The Latest
Design Take: Fairmont Tazi Palace
OBMI and Katara Hospitality breathe new life into a 1920s royal residence, balancing heritage and modern luxury on the eucalyptus-clad slopes of Tangiers, Morocco.
Step inside Kiyoshi Dubai
Japanese craft meets contemporary design at Kiyoshi designed by Mahsa Gholizadeh
The AlUla Artist Residency Programme Returns for its Second Edition
The Design Residency programme 2025 also coincides with the Year of Handicrafts as designated by the Saudi Arabian Ministry of Culture.
For Music Lovers
The interiors of the Backstage Hotel in Stockholm, Sweden echo the feeling of being behind the scenes at a great performance – rich in texture, layered in story and always with music in the background
A Taste of Tradition
Intimate, artistic and unforgettable, The Mellah Hotel is nestled in the heart of Marrakech's ancient medina, just steps from the magnificent Bahia Palace.
A Dallas Home Where Architecture, Art, and Memory Converge
In a landmark Bud Oglesby-designed building, designer Joshua Rice crafts a warm, quietly powerful residence that honors modernist roots, personal history, and a young collector’s nuanced eye
Restraint meets richness
This apartment designed by Carl Gerges features green hues throughout
A Dose of Culture Without Losing Comfort
BLINK Design Group has drawn deeply from the well of ancient Lingnan culture to craft a design narrative that’s rooted in tradition yet thoroughly modern at Banyan Tree Dongguan Songshan Lake in China
id most wanted: MORPHO chair by Tomorrowland
Tomorrowland, the world-renowned music festival, has collaborated with designer Dieter Vander Velpen and Ethnicraft through its architecture and design studio, Great Library Studio, to create a contemporary Art Nouveau furniture collection
First Armani Beach Villas Launched in Ras Al Khaimah
Giorgio Armani and RAK Properties launch the first Armani-branded villas in the world
6 design-led museums in the UAE
Here are the current and upcoming design-led museums in the UAE that you should know about
What are the bathroom trends in 2025?
Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025