Maison&Objet announces the theme for the 2024 January edition

Tech meets nature in the latest edition of the fair.

In 2024, Maison&Objet marks 30 years of French-inspired excellence in the home décor, design and lifestyle industry. Marking this occasion, the show will take visitors on a journey to a re-enchanted future, where technology and nature exist in harmony. Challenging the reverse in its title, TECH EDEN, the theme of this anniversary year will be explored throughout 2024 edition of the Paris fair, in the city’s showrooms, and on M.O.M marketplace. The theme will be embodied in the three areas of expression dear to Maison&Objet: interior architecture, retail, and hospitality.

In continuation of last year’s theme “ENJOY!”, TECH EDEN conveys a dream-like optimism through shape and colour, focussing this time on a futuristic biophilia, a new world of well-being. “Maison&Objet is more attentive than ever to its customers and their needs, positioning itself at the heart of key challenges, now and in the future, by connecting creativity, innovation and eco-responsibility,” Mélanie Leroy, Managing Director of Maison&Objet. “Our ambition is to illustrate all the opportunities available to the home décor, design and lifestyle sector, and actively support its development”. “This is reflected in the quality of the programme of events for the upcoming edition: the Designer of the Year’s innovative project, the development of a What’s New? space providing concrete responses to the challenges in retail, and the Hospitality Lab, embodying a unique forward- looking vision of the hybridisation of hospitality venues.” 

Maison&Objet’s 2024 theme “TECH EDEN” was devised in collaboration with the creative strategy agency Peclers Paris, which sees it as an opportunity to “highlight the profound evolution in the relationship between science and nature, and project it into a sustainable and desirable future.” Through immersive experiences, TECH EDEN invites professionals to rethink spatial design and layout, augmented by technological innovation, and employing innovative aesthetic and environmental approaches.

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