‘Made in Italy’ comes to Bangkok
Flexform's latest showroom opens in Thonglor.
Flexform is celebrating the opening of it’s 34th store in Bangkok, it’s 34th international retail location. Located in Thonglor, in the northern part of the Watthana district, it was designed to showcase top Italian design in one of the most sought-after addresses in all of Bangkok. Thonglor, literally “liquid gold”, reveals the district’s affinity for luxury.
Flexform’s new store in Thailand
The single-story 380 m2 showroom benefits from exceptional visibility, thanks to its immense floor-to-ceiling windows and the surrounding green space. Created by the Flexform Design Center, it deftly interprets the stylistic features that distinguish the brand’s flagship stores around the world – travertine walls and flooring and wood-clad ceilings.
The rooms showcase a selection of the most representative products from the brand’s collection, displaying elegant furnishings for the living, dining and bedroom areas. Crafted with minute attention to detail, the pieces clearly convey the brand’s core values: timeless elegance, unrivalled comfort and contemporary style expressed with exceptional design consistency.
Flexform is available through Obegi Home in the UAE.
The Latest
What are the bathroom trends in 2025?
Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025
identity Design Awards 2025 is now open for submissions
Access our submissions link, criteria, deadlines, and checklist here.
A Sensory Escape
Soft pastels, natural materials and artistic craftmanship take centre stage at Villa Miraé
Things to Covet – Summer 2025
Here are the bold and statement pieces that caught our eye this month
A Ruin Turned Intimate Retreat
Tucked away in the Andalusian countryside near Gaucín, a small town located between Marbella and Gibraltar, Cortijo Genesis in Spain has recently been renovated by Victoria-Maria Geyer
A Parisian Touch
Interior designer Juliette Spencer of Atelier RO revives a storied pre-war apartment on Manhattan’s Upper East Side with an elegant fusion of New York structure and French soul.
A Local Connection with a ‘70s Twist
Designed by Barcelona-based studio El Equipo Creativo, the newly renovated Kimpton Los Monteros hotel in Marbella, Spain is deeply inspired by Marbella’s rich landscape and cultural heritage.
A bold exploration of culture, nature, and the future of work by Roar
Roar has recently designed a new office for a global consulting firm that boldly reimagines the UAE's landscapes and cultural heritage into a workplace
Dare to be Bold
“No one does colour quite like Caroline Stanbury,” shares Kate Instone, Founder and Creative Director of Blush International
Zaha Hadid Foundation launches scholars program
The Zaha Hadid Foundation partners with the American University of Beirut to support the next generation of architectural talent.
Zayed National Museum to open in December 2025
The Foster + Partners designed striking museum will honour the Founding Father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan
Culture & Conversations
identity hosted a roundtable and workshop in honour of Emirati Women's Day in collaboration with Casamia