Copyright © 2025 Motivate Media Group. All rights reserved.
Jake Chadwick joined as the new Managing Director of SBID.
Jake Chadwick has joined Swiss Bureau Interior Design and Build (SBID) as its new Managing Director. With a rich career spanning multiple decades, Chadwick’s industry experience positions him to lead SBID into a new chapter.
Chadwick brings a blend of expertise gained across diverse fit-out domains. With notable roles in the UAE, such as Board Director at ISG and Construction Director at Faithful+Gould, his varied experience ranges from working on corporate offices to luxurious residential projects, immersive F&B experiences, museums, hotels, advanced R&D projects (including in biopharma and defence) and iconic mega-projects in Saudi Arabia. In line with the firm’s objectives, Chadwick’s vision for blending traditional craftsmanship with futuristic tech – such as AI – promises to steer the firm into an exciting and transformative phase.
“I am thrilled to join the Swiss Bureau family,” shares Chadwick. “My mission revolves around nurturing creativity, dynamic collaboration and operational excellence. Through cutting-edge technologies and synergistic partnerships, we are poised to deliver exceptional value to our clients. I envision SBID as a beacon of creative ingenuity, forging new thresholds for the industry. By harnessing our legacy, integrating with technology, and [with] a spirited growth mentality, we are primed for growth.” While it celebrates its 20-year heritage, SBID is also set to expand in the region thanks to its new leadership. “Jake’s appointment marks a game-changing juncture for SBID,” shares Joakim de Rham, CEO of the firm. “As we stand on the edge of a transformative period, I’m filled with anticipation and excitement for the unique approaches Jake will bring as a result of his successful past experiences. It’s a promising time for our team, partners and clients.”
The brand will showcase its novelties at the purity showroom in Dubai
Fady Friberg has created a space that unites more than 70 brands under one roof, fostering community connection while delivering an experience unlike any other
Read the December issue now.
The unveils new sections and global collaborations under new Director Dunja Gottweis.
A vibrant tribute to Emirati creativity.
We caught up with Karine Obegi, CEO of OBEGI Home and Mauro Nastri, Global Export Manager of Italian brand Porada, at their collaborative stand in Downtown Design.
This home in Dubai Hills Estate balances sculptural minimalism with everyday ease
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room